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  1. #1
    ABW Blog Robot
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    SMS: Outdated SEO Tactics That Will Get You Penalized
    Search Marketing Standard has just published the following:

    Outdated SEO Tactics That Will Get You Penalized

    The recent Google Penguin update served as a harsh reminder that we are at the mercy of Google.* Many businesses rely on their website to help generate leads and sales.* If the website pretty much disappears from search results, business (and income) disappear along with it.* This is why it’s necessary to “play nice” with Google and the other search engines.* If they consider something to be a spammy, black hat tactic — simply don’t do it.* The issue that arises though, is that practices that were once accepted (or at least not publicly criticized by the search engines) are no longer effective and can now lead to harsh penalties.* With the recent update, Google is attempting to rank websites based on usability and content for human visitors, not for how well it was “SEO’d.”* It’s important to learn from each update and make the necessary changes to your strategy.* The following tactics are no longer valid and will get your site penalized for over-optimization:

    1.* Purchasing a Keyword Rich Domain Name

    Keywords are still important, but they should be used naturally.* The URL of your website should be an identifiable brand, not a string of keywords.* Keyword rich domains were hit by the update because they are no longer considered for ranking purposes.* It’s the content on the page that matters.

    2.* Adding Keyword Rich Microsites

    Many microsites don’t serve a real purpose.* They are created for the sole purpose of ranking for specific keywords.* Typically, they have a keyword rich domain name and very thin content.* A better investment is to add a page of good content to your main website.* If your site is trusted, it will rank better than a low quality microsite anyway.

    3.* Writing for the Search Engines

    The primary target audience for your content should always be humans, not the search engine spiders.* Write for the people that may actually buy your products or services.* Keywords are still important, but they need to be incorporated into the content naturally.* The search engines aren’t going to rank a page because you put the keyword in there 10 times.* In fact, they will consider this to be spam and in the process you will also turn off your visitors.

    4.* Non-Varied Anchor Text Linking

    Anchor text linking only works to a certain extent.* The key is that it needs to be natural.* Think about how an outsider would link to your site.* They would probably use the brand name or even “click here”.* They wouldn’t link to your big keyword over and over again.* It’s OK to use keyword anchor text, but only if you keep it diverse.* Link to different variations of the keyword and do it infrequently.* There’s no need to include 5 anchor text links in a 300 word article.

    Save 50% on Search Marketing Standard Magazine; use Coupon Code "ABW50" - Offer expires 12/31/2012



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  2. #2
    Outsourced Program Manager Chris -  AMWSO's Avatar
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    Thanks for sharing, good article!
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  3. #3
    Affiliate Manager
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    Quote Originally Posted by AnilK View Post
    Good article. I agree with points 2,3 and 4. Would be great to hear, if point 1 has been tested and to see data? I would think at most there is less advantage now to have a exact match domain then there used to be, but doubt it is 'no longer considered'.

    Would be interested to see a case study of CTR differences on Google search results of branded domain vs exact match domain.
    Agreed. I don't think the data supports this. KWD's may not have as big of an advantage as they used to but if you have good content I don't see why they wouldn't rank like a "branded" domain.

  4. #4
    Beachy Bill's Avatar
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    A "really good" Keyword domain will also be a "type-in" domain, providing some traffic without need for a search engine "results." Those provide the best of both worlds - especially if developed into something truly useful for the reader.

    However, those type-in domains can provide sales with little more than a GoldenCAN or PopShops "automated" store.

    Doncha just love these "auto-blog-robot" posts. Really adds to the credibility of the forum by copying the work of another. </sarcasm> #DuplicateContent
    Bill / Marketing Blog @ 12PM - Current project: Resurrecting my "baby" at South Baltimore..
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  6. #5
    The Seal of Aproval rematt's Avatar
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    Quote Originally Posted by Bill View Post
    Doncha just love these "auto-blog-robot" posts. Really adds to the credibility of the forum by copying the work of another. </sarcasm> #DuplicateContent
    Well..the title is "Outdated SEO Tactics That Will Get You Penalized". Apparently the bot thought (do bots think?) that this tactic warranted an example. Go figure.

    -rematt
    "I know that you believe you understand what you think I said, but I'm not sure you realize that what you heard is not what I meant." - Richard Nixon

  7. #6
    ABW Ambassador I.M.O.G.'s Avatar
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    Quote Originally Posted by Bill View Post
    Doncha just love these "auto-blog-robot" posts. Really adds to the credibility of the forum by copying the work of another. </sarcasm> #DuplicateContent
    Always insightful. In your ever-present eagerness to make a wise-crack against how ABW is run, you didn't do your homework before going into a knee-jerk reaction.

    View source:

    HTML Code:
    <link rel="canonical" href="http://www.searchmarketingstandard.com/outdated-seo-tactics-that-will-get-you-penalized" />
    Canonical tag tells the search engines what is up, and does not punish for duplicate content. Google offers an explanation:
    About rel="canonical" - Webmaster Tools Help

    And SEOMOZ goes into further detail:
    Duplicate Content: Block, Redirect or Canonical - SEO Tips | SEOmoz

    When you own the content and people appreciate it (as they have stated in this thread), its probably a "good thing" to share it with people. That is why it is done here, in accordance with best practices for sharing content across domains.
    Matt Bidinger
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  9. #7
    OPM and Moderator Chuck Hamrick's Avatar
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    Thanks for clarifying that Matt as we intend to bring more content from iNet sites that benefit affiliates.

  10. #8
    ABW Ambassador
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    Quote Originally Posted by Chuck Hamrick View Post
    Thanks for clarifying that Matt as we intend to bring more content from iNet sites that benefit affiliates.
    So the plan is to have more bots posting at ABW? Affspot replacement?

  11. #9
    OPM and Moderator Chuck Hamrick's Avatar
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    Just bringing content from other iNet properties that members wouldn't necessarily see. Not trying to dump everything into the forum. Since this one is specifically tagged in the title you can put it on your ignore list if not interested.

  12. #10
    Newbie jotranscriber's Avatar
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    Quote Originally Posted by Chuck Hamrick View Post
    Just bringing content from other iNet properties that members wouldn't necessarily see. Not trying to dump everything into the forum. Since this one is specifically tagged in the title you can put it on your ignore list if not interested.
    Thanks Chuck for clarifying that. Also, thank you ABW for bringing this to our attention. It's really helpful for guys who have yet seen this kind of article.

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