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  1. #1
    Newbie
    Join Date
    June 28th, 2012
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    6
    Stats you use most
    Hey all, I was wondering, what stats as an affiliate do you find most useful from your merchant or network? Obviously ones such as how much commission you are going to get is a biggie but what else? What do you use most now and what would you find helpful but isn't usually offered??

    Lots of questions I know I apologise!

  2. #2
    OPM and Moderator Chuck Hamrick's Avatar
    Join Date
    April 5th, 2005
    Location
    Park City Utah
    Posts
    16,646
    Good question and interested in what affiliates consider most important. As an affiliate manage we look at impressions (branding), clicks, click through rate, sales, conversion rate (click to sales), EPC and average order value.

  3. #3
    Affiliate Manager
    Join Date
    July 1st, 2012
    Posts
    11
    I read some articles talk about the refund rate. But it's really difficult to know the exactly rate of refund. Do you think that we can ask the merchant about it?

  4. #4
    Newbie
    Join Date
    July 16th, 2012
    Posts
    5
    I look at the number of views, then number of click throughs and the conversion rate. This tells me how effectively my page is doing its job.

  5. #5
    ABW Ambassador daiarian's Avatar
    Join Date
    April 4th, 2011
    Location
    Beautiful Wales
    Posts
    602
    I want to see my visitors increase month on month and get hugely disappointed when it doesn’t happen (too often). Next the click through numbers and then obviously my earnings
    0 to $1m before I am 70, Ok maybe 71 !!! (April 2013)
    You Can Eat Our Noodles Without Gaining A Pound
    What is this life if full of care we have no time to stand and stare.

  6. #6
    OPM and Moderator Chuck Hamrick's Avatar
    Join Date
    April 5th, 2005
    Location
    Park City Utah
    Posts
    16,646
    I read some articles talk about the refund rate. But it's really difficult to know the exactly rate of refund. Do you think that we can ask the merchant about it?
    Absolutely!

  7. #7
    Member Prosperent's Avatar
    Join Date
    November 29th, 2009
    Location
    CO, USA
    Posts
    820
    We've mined about 3 years of data from our 5,000 or so sub affiliates, and have come up with the following metrics that we actively track. First, we do range comparisons on all of these, so you know if there is positive or negative movement in each metric over a set period of time.

    We track:
    impressions (for our banners and links)
    Clicks
    Click Through Rate
    Earnings Per Click
    Conversion Rate
    Earnings of course

    We also track metrics on an SID level, Brand, Merchant, and referrer level. From there it gets far more fine grained.

    Number of days from click to sale, category, country, region, city, a flag that tells us the number of sales from organic search traffic versus non organic, referrer host, referrer uri, the actual SERP query for organic traffic, http host, request uri, browser type (mobile, desktop), browser, browser version, OS, OS Version, Device Brand, Device Model, and screen resolution.

    We track other metrics, but that's a good breakdown.

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