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  1. #1
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    Affiliate 360: Fundamentals of Performance Marketing
    Quick question. Has anyone read Affiliate 360: Fundamentals of Performance Marketing? I was wondering if it is a good book and worth buying. Also, does it focus mainly on affiliates or is there also some good information for merchants?

  2. #2
    OPM and Moderator Chuck Hamrick's Avatar
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    Looks like a promotion from websitemagazine.com as they are running ads in their last editions. The magazine is solid but don't know that they are experts on affiliate marketing.

  3. #3
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    yeah thats what I wasn't really sure about. Figured I'd post on here, see if anyone knew anything about it

  4. #4
    OPM and Moderator Chuck Hamrick's Avatar
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    Currently reading their article Building The Ultimate Affiliate dated Feb. 2012. Has a few good points but seems a bit promotional.

  5. #5
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    Well in that case, do you know of any good books on affiliate marketing for merchants?

  6. #6
    ...and a Pirate's heart. Convergence's Avatar
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    A Practical Guide to Affiliate Marketing: Quick Reference for Affiliate Managers & Merchants [Paperback]
    Evgenii Prussakov (Author)
    Salty kisses, Sandy toes, and a Pirate's heart...

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  8. #7
    OPM and Moderator Chuck Hamrick's Avatar
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    Geno wrote an exhaustive guide from things he learn on ABW over many years. I have read it and its rather comprehensive.

    Affiliate Classroom had a very organized course years ago, I didn't take it but had a chance to review the course work. They have moved to a different business model so not sure its even offered any more.

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  10. #8
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    Just got Geno's guide to affiliate marketing. Starting to read through it and looks great so far. Thanks for the suggestion

  11. #9
    Affiliate Manager
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    I can secondly backup Geno's book. Got it when I was first starting out as an Affiliate Program Manager and it has tons of stuff on all aspects of Affiliate Marketing and Program Management. Good luck with the read!

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