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  1. #1
    Newbie
    Join Date
    July 20th, 2012
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    Myrtle Beach
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    2
    What's The First Thing You Do?
    Hey Guys,

    I'm curious to find out what you guys (as merchants) do, after you have finalized your product, pages and affiliate program, and get approval for the affiliate network?

    Do you already have people lined up to start promoting?
    Do you immediately go into Paid advertising? PPC? Display ads?
    How to get the word out to other affiliate marketers? (Sure, go to forums, but risk being banned, because of "promoting" your program?)
    Do you send out solo ads?
    What worked best for you?

    Thanks,
    David D.

  2. #2
    Affiliate Manager sherry Ciao's Avatar
    Join Date
    February 4th, 2010
    Location
    Shenzhen, China
    Posts
    90
    I'm at the same stage with you and want to know more about this.
    [URL="http://www.IntimatesCare.com"]Trying to be a Great Affiliate Program for Lingerie, Costume and Club Wear[/URL]

  3. #3
    What's the word? Rhia7's Avatar
    Join Date
    January 13th, 2006
    Posts
    9,578
    Good advice:

    Quote Originally Posted by Billy Kay View Post
    If you just launched an affiliate program, then you probably already rec'd 1000 applications - most of which are useless. Your question should be "How to I attract the RIGHT affiliates?

    1. You can pay SAS for ad ad that all affiliates see when they log in

    2. Become active on all the affiliate forums - and interACT with affiliates - meaning don't just post your latest banners or sales

    3. Ditto for Facebook and Twitter

    4. Hire an OPM firm to do the work for you

    5. Attend affiliate conventions and meet ups to find good affiliates

    6. Subscribe to/bookmark affiliate related blogs and newsletters

    7. Google your own keywords and find affiliate related sites
    ~Rhia7 -- Remember the 7
    Twitter me

  4. #4
    Affiliate Manager sherry Ciao's Avatar
    Join Date
    February 4th, 2010
    Location
    Shenzhen, China
    Posts
    90
    Thanks.

    Affiliate recruitment is a time consuming job and there's no shortcut. Hire a OPM firm is a good way but $1000 to $2000 per month is really a big investment for a small business. So may be directly contact webmaster is still a great way.
    [URL="http://www.IntimatesCare.com"]Trying to be a Great Affiliate Program for Lingerie, Costume and Club Wear[/URL]

  5. #5
    What's the word? Rhia7's Avatar
    Join Date
    January 13th, 2006
    Posts
    9,578
    Hiring an affiliate manager is a big investment.

    One free resource on the web is Geno Prussacov's blog dealing
    with Affiliate Program Management and online marketing in general.
    You can pick up a lot of tips from the blog and further educate yourself
    so you know what to expect from an affiliate manager or his tips could
    help you in doing it yourself. Geno's blog is one example, there are others
    out there too.

    http://www.amnavigator.com/blog/
    ~Rhia7 -- Remember the 7
    Twitter me

  6. #6
    Member Independent's Avatar
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    July 25th, 2008
    Location
    San Diego, CA
    Posts
    61
    In addition to the above, some affiliate networks let you recruit affiliates for free (like Google Aff Network). It's much more effective to reach out to the affiliates who are already part of your network. It worked out pretty well for us.
    Affiliate Manager for [URL="http://www.printcountry.com/affiliates"]PrintCountry.com[/URL], [URL="http://www.usnavysealstore.com/affiliates"]USNavySEALStore.com[/URL], [URL="http://www.testcountry.com/affiliates/"]TestCountry.com [/URL]
    Twitter: [URL="https://twitter.com/#!/PC_Affiliates"]@PC_Affiliates[/URL], [URL="https://twitter.com/#!/USNS_Affiliates"]@USNS_affiliates[/URL], [URL="https://twitter.com/#!/Affiliates_TC"]@Affiliates_TC[/URL]
    [URL="http://www.linkedin.com/in/olgastoyan"]LinkedIn[/URL]

  7. #7
    Affiliate Manager
    Join Date
    February 10th, 2011
    Location
    Porter Ranch, CA
    Posts
    37
    To me the best investment is SEO. I know its expensive, I know it takes 6 months or more to see results. But hands down the most powerful way to increase traffic to your site naturally.

    As an AM I hate to say this, but hiring an affiliate manager is not a good start. You get an affiliate manager when you have an affiliate program to manage. Do it yourself at first, and this will also teach you a lot.

    #7 from Billy Kay's post is important. You know what your keywords are, right!?! So Google them and see a) who are your competitors, and b) which affiliate is promoting them. Go after those affiliates and make a connection.

    I have stated this before but I'll say it again because its important: Recruitment takes more than 60% of my day (everyday), and on a good month I'll find 1-2 good publishers (maybe).

    Dont just add all the affiliates that apply to your program. Thats just dangerous. Check every single one out. Go to their sites, talk to them (if you can get them to talk). Ask them how they are going to promote you.

    Dont let publishers bid on your brand terms. This is a sure way to increase your own costs.

    Be patient.
    Ray Khooda
    Affiliate Manager
    Email: [email]Ray.k@uprinting.com[/email]

  8. #8
    OPM and Moderator Chuck Hamrick's Avatar
    Join Date
    April 5th, 2005
    Location
    Park City Utah
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    16,646
    In addition to the above, some affiliate networks let you recruit affiliates for free (like Google Aff Network). It's much more effective to reach out to the affiliates who are already part of your network. It worked out pretty well for us.
    AvantLink has an excellent recruitment section that allows you to contact the affiliates directly. Most affiliate even list their phone number.

    There is too much emphasis on recruitment over activation. Large numbers of affiliates look good to management but are meaningless if they don't make sale. With networks like CJ you can have every newbie sign-up to your program before they have made a cent on their first site. I agree with screening all applications to find producers unless their have a site specific to your niche. Those get a pass on no traffic.

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