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  1. #1
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    Is afilliate marketing right for me ??
    Hey

    I've been looking at expanding my traffic user base, this has led me to affiliate marketing as it seems affiliates could introduce my site to a wider audience. My site sells 'software as a product' which is a WordPress plugin that has rating and social marketing aspects. While looking into possible routes for affiliates I have noticed affiliates seem to stick and work certain niches or markets and I am yet to find a group of affiliates that center around WordPress plugins and/or social functionality.

    Is there a affiliate niche that would take on my product or do they all stick to diet plans and books on SEO.

    Thanks in advance.

  2. #2
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    Welcome to ABW.
    do they all stick to diet plans and books on SEO
    I think you have affiliate marketing all wrong, have no idea how you formed that opinion. Most affiliate programs are bricks & mortar stores selling physical items. Just browse some of the merchants listed on the major networks (Linkshare, Commission Junction, Shareasale, etc) for an overview of the affiliate marketing industry.

    You can find plenty of squeeze pages for diet plans & ebooks, but overall that is a very small percentage of affiliate sites.

    That aside, I'm sure there would be plenty of software & tech review publishers ready to sell your product. Or, you might be better served advertising on Wordpress-related sites & discussion forums.

  3. #3
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    Quote Originally Posted by teezone View Post
    Welcome to ABW.I think you have affiliate marketing all wrong, have no idea how you formed that opinion. Most affiliate programs are bricks & mortar stores selling physical items. Just browse some of the merchants listed on the major networks (Linkshare, Commission Junction, Shareasale, etc) for an overview of the affiliate marketing industry.

    You can find plenty of squeeze pages for diet plans & ebooks, but overall that is a very small percentage of affiliate sites.

    That aside, I'm sure there would be plenty of software & tech review publishers ready to sell your product. Or, you might be better served advertising on Wordpress-related sites & discussion forums.
    This is why I'm asking the question, I am trying to form an opinion on what affiliates engage with. I used diet pills and SEO as an example not definition.

  4. #4
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    I am trying to form an opinion on what affiliates engage with
    Everything that is sold online...

    Food, gifts, books, clothing, shoes, beauty & health, outdoor & sporting equipment, checks, software, hardware, ebooks, online dating, hosting, etc. Affiliate marketing has a broader reach than many people realize - I don't know any industry that isn't represented in some capacity.

    But when it comes to Wordpress plugins, you might be better off targeting affiliates themselves as a new target client base, rather than looking to them as a sales force. Just my two cents worth..

    PS. I'm speaking as an affiliate myself

  5. #5
    What's the word? Rhia7's Avatar
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    Quote Originally Posted by technosage View Post
    My site sells 'software as a product' which is a WordPress plugin that has rating and social marketing aspects ... {looking for} group of affiliates that center around WordPress plugins and/or social functionality.

    Is there a affiliate niche that would take on my product or do they all stick to {niches}?
    Hi Technosage.

    At first glance I thought you were selling various software.
    It seems as if you want to market not a variety of related items but
    one item?

    If you are looking for an affiliate niche likely to market a plugin, perhaps you might look to those who market WordPress themes and templates?

    There are affiliates with broad categories that get more narrow within sections of their websites as potential customers don't necessarily find the site via the index page and could enter the site via a number of landing pages. It might be possible for affiliates to weave WordPress plugins and/or social functionality into websites with other topics.

    If I were in your situation, I would look introspectively and ask "are these plugins/whatever the items are converting now without the help of affiliates?
    If your site doesn't convert you could sign up a million affiliates but conversion wouldn't be improved. You have to have a product that sells on a merchant website that converts. If you are doing well, start out small and see how you can grow. Check the initial costs on various networks.

    Teezone's idea of "advertising on Wordpress-related sites & discussion forums" is good; you could advertise directly to those who might be looking for specific plugin/social functions.
    Good luck
    Last edited by Rhia7; July 22nd, 2012 at 03:51 PM.
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  6. #6
    What's the word? Rhia7's Avatar
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    Any affiliate who can envision marketing a plugin and/or social media
    gizmos (whatever the product is) can possibly be successful.
    I don't like segmenting an affiliate just into one category if
    the affiliate himself/herself can see a marketing plan for the
    objects for sale. It is possible to weave ads within a page in a creative
    way that others may not be doing (yet).

    I've seen various people on Twitter emphasizing the importance of
    "storytelling" to sell products. Whether the affiliate tells a story or
    creates more descriptive details for the items is how an affiliate would
    interpret such advice.

    As an affiliate, I think that tangible objects (i.e. an article of clothing, a
    pair of shoes) are easier to market but don't look over those who market
    hosting programs or even affiliates who market dating programs might be
    able to weave in social plugins -- again, don't just look for a hierarchical niche title when an affiliates might find a way to weave in a product.

    I still think direct advertising into a WordPress site/forum might be better, but who knows?
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  7. #7
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    Quote Originally Posted by teezone View Post
    PS. I'm speaking as an affiliate myself
    Whats your niche ???

    Quote Originally Posted by Rhia7 View Post
    If your site doesn't convert you could sign up a million affiliates but conversion wouldn't be improved.
    It converts.

  8. #8
    What's the word? Rhia7's Avatar
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    [QUOTE=
    It converts.[/QUOTE]

    If the products convert, then join a network such as
    Shareasale (I hear their initial costs are the lowest but
    seek other advice because I am not a merchant nor am I
    an affiliate manager).

    In addition to the costs of establishing yourself on a network,
    it is advisable to decide on if you want to do your own marketing,
    be the affiliate manager or if you would like to hire an
    in-house or Off property manager (OPM).

    There have been discussions on ABW where merchants did not hire an affiliate manager but wanted to do it all themselves and the results indicated that they would have been better off hiring an affiliate manager.
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  9. #9
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    Quote Originally Posted by Rhia7 View Post
    There have been discussions on ABW where merchants did not hire an affiliate manager but wanted to do it all themselves and the results indicated that they would have been better off hiring an affiliate manager.
    Im still new to this process, so why would I need an affiliate manager ???

  10. #10
    ...and a Pirate's heart. Convergence's Avatar
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    Quote Originally Posted by technosage View Post
    Im still new to this process, so why would I need an affiliate manager ???
    Because they already have answers to these questions and questions you do not yet know to ask.

    Their job is to market your affiliate program allowing you to do what you do best for your site...
    Salty kisses, Sandy toes, and a Pirate's heart...

  11. #11
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    Quote Originally Posted by Convergence View Post
    Because they already have answers to these questions and questions you do not yet know to ask.

    Their job is to market your affiliate program allowing you to do what you do best for your site...
    Brilliant, I think.... Where would these people hang out.

  12. #12
    ...and a Pirate's heart. Convergence's Avatar
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    Quote Originally Posted by technosage View Post
    Brilliant, I think.... Where would these people hang out.
    Right here on this forum

    Outsourced Program Managers - ABestWeb Affiliate Marketing Forum
    Salty kisses, Sandy toes, and a Pirate's heart...

  13. #13
    What's the word? Rhia7's Avatar
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    Quote Originally Posted by technosage View Post
    Im still new to this process, so why would I need an affiliate manager ???
    You could search to see the similar discussions that have occurred on ABW.

    I can think of reasons even though I have never been an affiliate manager:
    • Marketing Creatives - can you create them on your own?
    • Creating marketing plans from your side
    • Recruiting affiliates -- easier said than done
    • Dealing with affiliates/Interacting with them/
    • Communication with Affiliates


    There are more reasons and I wish someone in the know would reach out to you on the point (in terms of economics) on whether you could take it on cold or whether you should hire someone with experience.
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  14. #14
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    Quote Originally Posted by Convergence View Post
    Any suggestions, they all seem similar to me.. ??

    Quote Originally Posted by Rhia7 View Post
    You could search to see the similar discussions that have occurred on ABW.

    I can think of reasons even though I have never been an affiliate manager:
    • Marketing Creatives - can you create them on your own?
    • Creating marketing plans from your side
    • Recruiting affiliates -- easier said than done
    • Dealing with affiliates/Interacting with them/
    • Communication with Affiliates


    There are more reasons and I wish someone in the know would reach out to you on the point (in terms of economics) on whether you could take it on cold or whether you should hire someone with experience.
    Thx

  15. #15
    ABW Ambassador kaizen's Avatar
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    Best thing to do would be to reach out and contact a few of them. You should get a feel for who you would work best with.

    And bear in mind, that is not a comprehensive list.
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  17. #16
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    I still think direct advertising into a WordPress site/forum might be better, but who knows?
    I'm with you on that, Rhia.. there is a steep learning curve when it comes to affiliate marketing (not to mention the associated costs with becoming a merchant). A few good ads among the Wordpress community would be quite straightforward, and might yield pretty good results. Again, just my 2 cents worth

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  19. #17
    What's the word? Rhia7's Avatar
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    Quote Originally Posted by teezone View Post
    I'm with you on that, Rhia.. there is a steep learning curve when it comes to affiliate marketing ...
    Plus trying to market a WordPress plugin with social value seems as if affiliates would be marketing to other affiliates ... not easy

    When it comes to plugins I look for free plugins (just saying ... I bet there are others who share this point of view).
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  20. #18
    What's the word? Rhia7's Avatar
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    Search the sub forums and the search mechanism to
    find results that interest you.

    You might also be interested in this thread of merchants
    discussing ways to find affiliates and within the thread there's
    a small debate as to whether the merchant should hire an
    affiliate manager/OPM:

    http://www.abestweb.com/forums/share...es-157237.html
    ~Rhia7 -- Remember the 7
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