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  1. #1
    Newbie
    Join Date
    July 27th, 2012
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    Question How to Calculate Max CPC?
    Hi everyone I really need help on figuring out MAX CPC. Did research online but everyone seems to have their own formula which makes this all confusing. I have provided the following stat below from my recent AdWords for your reference. Thank you very much!

    -Gross sales = $91.73
    -Total clicks = 49
    -Total advertising cost = $26.05
    -Conversion = 30.6% -> 49 clicks divided by 15 sales

  2. #2
    Newbie
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    July 27th, 2012
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    Can anyone help me with this? Bump!

  3. #3
    What's the word? Rhia7's Avatar
    Join Date
    January 13th, 2006
    Posts
    9,578
    Here's an article from Google that might help you:
    Choose a bid amount that works for you - AdWords Help

    If you do a search engine search you'll find many
    articles on this topic.

    Now that I bumped your thread maybe someone who actively
    uses AdWords will notice and respond.
    ~Rhia7 -- Remember the 7
    Twitter me

  4. #4
    Newbie
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    July 27th, 2012
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    Thanks for the link! Still didn't answer my question though...

  5. #5
    ...and a Pirate's heart. Convergence's Avatar
    Join Date
    June 24th, 2005
    Posts
    6,918
    What is your definition of "MAX CPC"? What answer do you want?

    $26.05 divided by 49 clicks = $0.53 / per click.

    One sale for approx. every 3.26 clicks or approx. $1.74 click cost per sale...
    Salty kisses, Sandy toes, and a Pirate's heart...

  6. #6
    Newbie
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    July 27th, 2012
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    Based on my stats above I want figured out what my maximum cost per click should be set for this particular campaign. Thanks.

  7. #7
    ...and a Pirate's heart. Convergence's Avatar
    Join Date
    June 24th, 2005
    Posts
    6,918
    What you can afford...
    Salty kisses, Sandy toes, and a Pirate's heart...

  8. #8
    Newbie
    Join Date
    August 13th, 2012
    Posts
    3
    Calculate your maximum CPC by multiplying the overall product margin per sale by the conversion rate. For example, if you have a margin of $100 per sale with a 2 percent conversion rate, your maximum CPC will be $100 * 0.02 = $2.

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