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July 30th, 2012, 10:47 AM #1Webinar on 8/2: The Direct and Indirect Value that Affiliates Deliver to AdvertisersAdvertiser Webinar!
Read about the webinar on the blog here.
Advertisers, please join Rakuten LinkShare and Scott Allan, SVP of Global Marketing, on Wednesday, August 1st at 2 pm EST. The webinar will focus on the results of the Forrester Research commissioned by Rakuten LinkShare to analyze the affiliate marketing impact on online retail sales and brand image.
The results were initially delivered by Andy Hoar of Forrester during the keynote at Symposium New York in late June.
Focus of Study and Results:
Through a series of in depth interviews and surveys, Forrester’s findings showed that consumers show a strong response to promotional offers which are often more valuable than direct promotions from the retailer. Affiliate marketing spend continues to pace with other areas of digital spend and is forecasted to reach $4.47 billion by 2016.
Read the Forrester Study press release here.
Register for the Free Live Webinar here.
Event Date: Wednesday, August 1st @ 2 pm EST
See you on Wednesday!
Last edited by Krystyna Lijek; July 30th, 2012 at 11:07 AM.Krystyna Lijek
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