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August 7th, 2012, 01:19 PM #1Industry’s 1st Certification Program for Affiliate Managers by a Major NetworkRakuten LinkShare Announces the Industry’s First Certification Program for Affiliate Marketing Managers by a Major Network
Read the Press Release on the website here.
New York -- August 7, 2012 -- Rakuten LinkShare today announced the launch of the industry’s first comprehensive testing and certification program for affiliate marketing managers by a major affiliate marketing network. The program was created with the goal of educating advertisers and empowering them to become expert affiliate program managers who are better equipped to drive results in today’s complex online marketplace.
The program tests the proficiency and knowledge of affiliate program managers within the Rakuten LinkShare network. It is initially being rolled out in the US and Canada, with plans to launch in the UK and Japan later this year.
Topics covered in the testing include basic affiliate marketing knowledge, best practices, and strategies for maximizing sales. Additionally, the exam covers knowledge specific to the Rakuten LinkShare network.
Go Daddy, the world's largest provider¹ of Web hosting, domain names and new SSL Certificates, has been a Linkshare advertiser since 2010. “The Rakuten LinkShare certification program fulfills a long standing need in the industry,” said Janelle Clymer, affiliate marketing manager, Go Daddy. “It will drive a higher overall understanding of the channel and it will help program managers validate and promote their own knowledge and expertise.”
As part of the program, participants earning certification will have access to special educational tutorials, webinars and live events provided by Rakuten LinkShare. The certification is valid for one calendar year and program managers will be encouraged to renew their certification annually given the rapidly changing online digital landscape.
“As a leader in the industry, Rakuten LinkShare has become more than a technology and services provider for affiliate marketing,” said Deepa Sureka, senior vice president of global service operations. “We are a true partner in online marketing education for our clients and this certification program is yet another example of our commitment to the channel as we make plans to launch the test in other countries.”
Certified Rakuten LinkShare affiliate program managers will receive a badge that can be displayed on websites and other marketing materials as well as other benefits. For affiliate managers in the US and Canada the fee for taking the test is $250 for the first year and $50 for renewal. For more information, visit Affiliate Program Manager Certification Overview - LinkShare.
¹Source: Largest worldwide mass-market hosting provider by annual revenue. Source Tier1 Research, Mass-Market Hosting Report-Winter 2011.
Last edited by Krystyna Lijek; August 7th, 2012 at 01:20 PM. Reason: color was incorrectKrystyna Lijek
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