Search Marketing Standard has just published the following:

Five For Friday, August 6-10, 2012

Here are five of this week’s most interesting and important news items:

1.* Facebook Unveils First Non-Social Mobile Ad Unit, Allowing Developers To Buy Clicks To App*Stores — TechCrunch reports on this new development in ad opportunities at Facebook that’s currently in a small private beta.

2.* Is Your Linkbuilding Working? How to Easily Check Using Webmaster Tools and a Pivot Chart — over at SEOmoz, this fantastic how-to clearly sets out how to check on your link building’s effectiveness, even going so far as to explain how to turn the data into a pivot chart (and not once did my eyes glaze over and the room go dark!).

3.* FTC: $22.5M Penalty To Get Google To “Take Its Privacy Obligations More Seriously” — Marketing Land has an analysis of the FTC fine to Google re: privacy and the lack of a liability factor in the ruling.

4.* How Google Finds Unnatural Links to Your Website — Search Engine Journal has a step-by-step on finding unnatural links to find out if you are in a bad link neighborhood.

5. How I Recovered from the Google Panda Slap — a reader of SEORankings shares his story of specific things he did to recover from Panda.

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