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  1. #1
    Google Affiliate Network Rep Google Affiliate Network Moderator's Avatar
    Join Date
    June 21st, 2007
    GAN: Accelerate: A deeper look at attribution
    Google Affiliate Network has just published the following:

    Accelerate: A deeper look at attribution

    Today, we're kicking off an educational series about accelerating your affiliate marketing business. We’ll be sharing insights that emerged from the Google Affiliate Network Client Summit, an annual event in July that brings together affiliate advertisers, publishers, partners and Google. The theme for the event this year was Accelerate, highlighting Google’s commitment to growing the affiliate channel for all.

    In today’s post, you’ll hear from Neil Hoyne, Google's Global Program Manager for Attribution. Neil leads efforts to bring companies stronger insights into the measurement and valuation of their customers' journeys, working to improve conversion rates through better utilization of Google Analytics as well as advanced attribution modeling.

    At the Google Affiliate Network Client Summit, Neil led an engaging session on attribution, encouraging companies to identify more actionable performance metrics and build stronger industry relationships as the advertising market continues its rapid evolution away from last-click valuation. Watch the video below to learn more.

    We invite you to continue this conversation with Neil by sharing your comments on this post or via Twitter (@nhoyne).

    Posted by Erica Sievert, Product Marketing Manager

    Read More From Accelerate: A deeper look at attribution...

  2. #2
    ABW Ambassador purplebear's Avatar
    Join Date
    January 18th, 2005
    Thank you for making that available to those of us who didn't attend. Will listen to it a bit later.

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