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  1. #1
    Join Date
    January 17th, 2005
    Hi all
    Been lurking for a few weeks.
    New to affiliate marketing and would appreciate views on reversal rates.
    I have one merchant for whom I do ppc promotion, reasonable sales but for Jan 2004 had 35% reversals, Feb 2004 46% reversals.

    All the reversals were for 'Invalid Credit Card' and went through in the _following_ month.
    I have problems understanding how transactions get reversed 3 weeks later for 'Invalid Credit Card'.
    Isn't that a real-time issue?
    And isn't 46% a huge rate anyhow?

    Any thoughts anyone?

    Thanks for your time

  2. #2
    Affiliate Miester my2cents's Avatar
    Join Date
    January 18th, 2005
    far far away....
    welcome to ABW...

    the water is fine...


    And, that's the bottom line because it's my2cents!

  3. #3
    Join Date
    January 17th, 2005
    Thanks for the welcome Joe.
    Indeed, the water is fine though from my lurking, I've concluded that it is as well to tread carefully!

    Still, it does seem that ABW has real clout, and some very knowledgeable and experienced publisher members.

    Would be nice to see more AMs active here but I guess that just means thatthe AMs who are active here are the good/brave ones.

    Would that be a fair assessment?


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