Search Marketing Standard has just published the following:

Five For Friday ? August 27-August 31, 2012





Here are five of the most interesting and important news items and articles for this week:

1.* 9 Tips for Running Successful Facebook Contests — Social Media Examiner provides a great writeup on what you need to do to have a successful contest on Facebook, one of the ways online marketers are finding to grow their presence on the popular social network.

2.* Exploring Google’s SEO Toolset — If you are still confused about the tools Google offers for free to help you figure out some basic SEO needs, Search Engine Watch has a good article that delves into the major ones and provides a list of others to look into. Since Google is the 800-pound gorilla, it’s always a good idea to check out their stuff!

3.* Why did our PageRank go down? — Matt Cutts from Google answers an email from a newspaper that suffered from paid links. Interesting read.

4.* Twitter’s new ads now target user interests – We knew it would happen sooner or later …

5.* Reduced Estimate for Facebook Revenues — eMarketer revises their estimates for revenue from advertising for Facebook, although they believe overall growth will continue for the social property.

Have a great long weekend, everyone!

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