Results 1 to 9 of 9
  1. #1
    Affiliate Manager Rafi Goldmeier's Avatar
    Join Date
    August 26th, 2012
    Are Affiliate Directories Worthwhile?
    Is it worth the effort in getting one's affiliate program listed in "Affiliate Directories"?

    One the one hand, it can't hurt. On the other, there are a lot fo them and perhaps it is a wasted effort.

    Are there actual benefits to these directories? Are affiliates really checking out the directories for relevant merchants/programs?
    Rafi Goldmeier
    Affiliate Manager (OPM)

  2. #2
    Full Member
    Join Date
    September 6th, 2011
    West Chester, Ohio
    It depends, if it's just a random directory you are simply paying for link juice. At that point probably not worth it.

    If you can list your program on a directory type site that already has a vast amount of affiliate traffic then it becomes a different ball game. Not only will you get the link juice, but you can also begin to get targeted traffic to you actual listing, something 95% of the directories can't provide.

  3. #3
    Affiliate Manager Kate_Oranum's Avatar
    Join Date
    January 19th, 2012
    To be honest, I didn't have much luck with them, but this doesn't mean anything... I tried to list our program on most of the bigger directories. This was a while ago - so probably will try to go back and refres them a bit..
    [URL=""]$100 CPA / 50% Commission / 20% Referrals[/url]
    [B][URL=""]We double your first, $100 you make with us [/URL][/B]

  4. #4
    OPM and Moderator Chuck Hamrick's Avatar
    Join Date
    April 5th, 2005
    Park City Utah
    If your program is not ranked and obscure then it may be worth the effort. Last time I checked there were 80b directories but that has been several years. Most established affiliates search the networks but you may get some newbies from the directories.

    Before you invest the time make certain that you have an affiliate program landing page (pitch page), social networking page(s) and that your program description is tuned.

  5. #5
    ...and a Pirate's heart. Convergence's Avatar
    Join Date
    June 24th, 2005
    We'll be closing our directory down in the coming weeks.

    As Chuck mentioned, the majority of affiliates (producers) will find programs through the networks and even contact merchants directly...
    Salty kisses, Sandy toes, and a Pirate's heart...

  6. #6
    Beachy Bill's Avatar
    Join Date
    November 20th, 2005
    I haven't looked at a directory in years. Chuck is correct about how the more serious affiliates will find programs. I'll add that I also find connections/contacts at Affiliate Summit.
    Bill / Marketing Blog @ 12PM - Current project: Resurrecting my "baby" at South Baltimore..
    Cute Personal Checks and Business Checks
    If you are too busy to laugh you are too busy.

  7. #7
    AM Navigator Geno Prussakov's Avatar
    Join Date
    May 10th, 2005
    Washington D.C. Metro Area
    Funny you should ask. Not too long ago as many as 18% of affiliates were finding out about affiliate programs through affiliate directories. Per the most recent (2012) AffStat Report, however, under 2% are (see page 19, "Other"). The most important ways to "find out about new affiliate programs" are now affiliate network listings/directories (18%) and merchant's website (16%).

  8. #8
    OPM and Moderator Chuck Hamrick's Avatar
    Join Date
    April 5th, 2005
    Park City Utah
    Also by joining the networks you get their new program announcements, seasonal newsletters, blog posts, etc.

  9. #9
    Join Date
    September 5th, 2012
    I'd skip the directories and focus on getting on the networks or approaching affiliates on forums.

  10. Newsletter Signup

+ Reply to Thread

Similar Threads

  1. Replies: 11
    Last Post: August 10th, 2005, 04:04 PM
  2. Affiliate directories
    By Jim_W in forum Marketing Resources & Power Tools
    Replies: 2
    Last Post: July 18th, 2003, 07:45 AM
  3. commission junction affiliate program worthwhile for us?
    By kurkel in forum Commission Junction - CJ
    Replies: 7
    Last Post: October 12th, 2002, 07:30 AM

Tags for this Thread

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts