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September 4th, 2012, 05:12 AM #1Are Affiliate Directories Worthwhile?
Is it worth the effort in getting one's affiliate program listed in "Affiliate Directories"?
One the one hand, it can't hurt. On the other, there are a lot fo them and perhaps it is a wasted effort.
Are there actual benefits to these directories? Are affiliates really checking out the directories for relevant merchants/programs?Rafi Goldmeier
Affiliate Manager (OPM)
September 4th, 2012, 08:22 AM #2
- Join Date
- September 6th, 2011
- West Chester, Ohio
It depends, if it's just a random directory you are simply paying for link juice. At that point probably not worth it.
If you can list your program on a directory type site that already has a vast amount of affiliate traffic then it becomes a different ball game. Not only will you get the link juice, but you can also begin to get targeted traffic to you actual listing, something 95% of the directories can't provide.
September 4th, 2012, 11:31 AM #3
To be honest, I didn't have much luck with them, but this doesn't mean anything... I tried to list our program on most of the bigger directories. This was a while ago - so probably will try to go back and refres them a bit..[URL="http://affiliates.oranum.com/ref.php?w=100803"]$100 CPA / 50% Commission / 20% Referrals[/url]
[B][URL="http://affiliates.oranum.com/ref.php?w=100803"]We double your first, $100 you make with us [/URL][/B]
September 4th, 2012, 04:33 PM #4
If your program is not ranked and obscure then it may be worth the effort. Last time I checked there were 80b directories but that has been several years. Most established affiliates search the networks but you may get some newbies from the directories.
Before you invest the time make certain that you have an affiliate program landing page (pitch page), social networking page(s) and that your program description is tuned.
September 4th, 2012, 04:45 PM #5
We'll be closing our directory down in the coming weeks.
As Chuck mentioned, the majority of affiliates (producers) will find programs through the networks and even contact merchants directly...Salty kisses, Sandy toes, and a Pirate's heart...
September 4th, 2012, 07:23 PM #6
I haven't looked at a directory in years. Chuck is correct about how the more serious affiliates will find programs. I'll add that I also find connections/contacts at Affiliate Summit.
September 5th, 2012, 06:26 PM #7
Funny you should ask. Not too long ago as many as 18% of affiliates were finding out about affiliate programs through affiliate directories. Per the most recent (2012) AffStat Report, however, under 2% are (see page 19, "Other"). The most important ways to "find out about new affiliate programs" are now affiliate network listings/directories (18%) and merchant's website (16%).
Geno Prussakov AM Navigator LLC Twitter.com/ePrussakov We Manage: These affiliate programs My Services: Affiliate program management, audit, consulting, speaking
September 5th, 2012, 06:31 PM #8
Also by joining the networks you get their new program announcements, seasonal newsletters, blog posts, etc.
September 5th, 2012, 09:17 PM #9
- Join Date
- September 5th, 2012
I'd skip the directories and focus on getting on the networks or approaching affiliates on forums.
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