Search Marketing Standard has just published the following:

Five For Friday ? September 3-7, 2012





Here are five of the most interesting and useful items of the week:

1.* The Six Components of a Great Press Release — SiteProNews has a nice summary of the parts that make up a press release. Don’t forget that our own Rebecca Appleton has a ton of advice on press releases in our archive as well!

2.* Your Social Media Marketing Plan in 5 Easy Steps — Another good step-by-step guide this week, this one from Jasmine Sandler at ClickZ.

3.* Display Ads Dubious In-View Performance — eMarketer has some stats that raise questions about display ads and their in-view performance (defined as “defined in-view impressions as any impression that had 50% or more of the ad unit visible for one second or more.”

4.* How To Remove Your Unnatural Inbound Links — Erin Everhart over at Search Engine Land writes about inbound links that you want to remove and how to go about it.

5.* Death To Paid Search? Google PLAs Double Conversions For Less — Laurie Sullivan at Online Media Daily talks about Google’s Product Listing Ads and the idea that they may overtake paid search.

And, because it’s Friday after all, a funny take on the decline of Groupon with Groupon’s Schedule of Reduced Office Amenities from Zack Parsons at SomethingAwful.

Image: TGIF by Shutterstock

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