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September 11th, 2012, 02:18 PM #1As easy as PIE: How to generate great product reviews
Good article with a few points that affiliates can learn from:
According to Strain-Seymour, implementing product reviews can deliver a lift in traffic from SEO and social sites, lift in conversions, higher average order value, and a reduction in product returns. Product reviews are also helpful for providing information that’s missing from product descriptions.
But to have a successful product review program, you have to get your customers to actually come back and review products. The best way to achieve that is to make a point to ask them outright. Only the truly passionate (often upset) customers will respond on their own.
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