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September 17th, 2012, 06:31 PM #1Online holiday shopping will increase 17% this year
With all the doom and gloom around the election is good to hear that there is a projection for another increase in online shopping this Q4:
In a new report, eMarketer also predicts high use of daily deals and other discounts, and says that many consumers will research online before buying gifts in stores. An e-commerce expert echoes the holiday forecast.
EMarketer says online holiday spending this holiday season will account for 24.3% of all U.S. retail spending during the period. “Consumers will turn to the Internet to stay within their budgets, locate hard-to-find gifts and avoid crowded stores,” reads the report, “Online Holiday Shopping Forecasts and Trends.
Consumers will have more daily deals and limited-time sales to choose from. In 2011, about one of five shoppers bought a holiday gift via a daily deal site, eMarketer says, citing data from web measurement firm comScore Inc.
Full article here:
September 17th, 2012, 08:37 PM #2
Sounds very promising. I am finalizing our holiday promotions this week with some aggressive deals for these types of sites.
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