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  1. #1
    ABW Ambassador John Kruger's Avatar
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    Monetizing a domain
    We built a quick little petition site during the NFL ref issue, and are looking to shut it down.

    Problem is, we have near 500k signatures on the site (email and names).

    I don't want to sell the list, but am curious if there is another way to monetize the site.

    It has little traffic now that the refs are back.

    Thoughts?
    Respectfully,

    John

    ----------------------------------------------
    work = Initiate Demand
    passion = Global Ground Work

  2. #2
    ABW Ambassador kaizen's Avatar
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    Were those who signed the petition informed that they were going to be marketed to afterwards?
    We did not change as we grew older; we just became more clearly ourselves.
    ~Lynn Hall

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  4. #3
    ABW Ambassador John Kruger's Avatar
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    No, and we stated their contact info was safe with us.

    It was thrown together in a great deal of haste, did not even get analytics on it until almost to late.
    Respectfully,

    John

    ----------------------------------------------
    work = Initiate Demand
    passion = Global Ground Work

  5. #4
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    So the contact info isn't usable..

    Not sure you can monetize this particular domain, but you obviously had a winning formula in place (not easy today!). I would try to brainstorm a new idea - if this site worked, a longer-term initiative could do very well (cpm advertising).

  6. #5
    ABW Ambassador John Kruger's Avatar
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    We have been slowly building little things like this, but never with a 5 hour turnaround to launch. So we missed a ton of stuff, but the formula is in place for the next one.

    I will just have to chalk this one up as a learning experience.
    Respectfully,

    John

    ----------------------------------------------
    work = Initiate Demand
    passion = Global Ground Work

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