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  1. #1
    Google Affiliate Network Rep Google Affiliate Network Moderator's Avatar
    Join Date
    June 21st, 2007
    GAN: Introducing structured promotional data for links
    Google Affiliate Network has just published the following:

    Introducing structured promotional data for links

    It’s no secret that special promotions and coupons are integral to the affiliate channel. If you're a publisher with a shopping-focused website, you know how important it is to present accurate, comprehensive promotions and coupons to your visitors.

    Today, we're happy to announce a more structured way to get links with offers, promotion codes, and discounts so you can more easily automate and display the latest advertiser promotions. You now have the ability to search and filter by special offers, promotion codes, and discounts – including Link templates and Publisher-specific links. Read on to learn more about how can now access structured promotion data.

    Accessing links with structured promotional data

    When you search the interface, you can perform queries that weren't previously possible. For example, try searching search for an Apparel link with Free shipping that has a Promotion code where the discount is greater than 25 percent off. This could be helpful if you have a website where you only want to promote coupons with a significant discount.

    We’ve also updated the recommendation engine to help you find more relevant promotional links. If you're a shopping-focused publisher, you'll see that links with special offers, promotion codes, or discounts are more visible.

    Links API

    Structured link data is also available through the Google Affiliate Network API, so you can programmatically access and display offers, promotion codes, and discounts to your website in real time.

    Link subscriptions

    You can also get links with special offers, promotion codes, and discounts via Link subscriptions. To access structured link data through Link subscriptions, sign in to your publisher account and upgrade to Link subscriptions Version 2.

    Send us your feedback

    As always, your feedback is very important. You can click on “Details inaccurate?” in the interface to provide feedback at the link level to help us quickly resolve any potential issues.

    If you have feedback or suggestions, let us know what you think by posting a comment here or in the Google Affiliate Network forum.

    We’ve worked hard to make these changes to help you achieve greater success this holiday season. Sign in to your account today to access these new link features!

    Posted by:
    Ali Pasha, Product Manager

    Read More From Introducing structured promotional data for links...

  2. #2
    ABW Ambassador Georgie Peri's Avatar
    Join Date
    January 17th, 2005
    Norwalk, CT
    Suggestion / Request

    Add Back the 'Promotion Type' column with the new types of structured names.

    So if one of the following is not "NULL"

    Promo Code
    Percent Off
    Price Cut
    Free Shipping
    Free Gift

    It will automatically insert that type into the Promotion Type field.

    OpA! Giasou Ti kanies!

  3. #3
    ABW Ambassador Georgie Peri's Avatar
    Join Date
    January 17th, 2005
    Norwalk, CT
    If you do happen to add in the Promotional Type field back in as per my suggestion, can you bring back "Ongoing" and add in another for "Search Box" types of text links.

    Another thing ..

    You know there are tons of residual links that are not formatted correctly still in the system?

    Anything going to be done about that ....?
    OpA! Giasou Ti kanies!

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