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November 7th, 2012, 03:10 PM #1GAN: Introducing new reporting enhancements
Google Affiliate Network has just published the following:
Introducing new reporting enhancements
We made a few updates to our reports over the past few weeks which include features useful for both advertisers and publishers. These new reports include Order-level payment reports for publishers, Multi-metric reports for comparing performance across different metrics and timeframes, and Geography reports to help both advertisers and publishers understand more about where user clicks and conversions are coming from.
Order-level payment reports
With our new Order-level payment reports, publishers can easily see which conversions their accounts have received payment for. Order-level payment reports contain a comprehensive listing of conversions that show the month in which conversions were paid out.
When you view the report, you'll first see order-level payment information for your advertiser relationships from the month when you received payment. The report pulls this information based on the timeframe you specify, so you can access order-level payments from the past.
Multi-metric graph reports
Multi-metric graphs allow you to quickly see performance across two separate axes. Set the graphs to review metrics based on the previous week or previous year’s performance for a specified time frame to identify changes in performance. You can also review against specific metrics, such as Publisher fees, clicks, conversions, and more.
With Geography reports, you can gain insights into where user performance originates from, in most cases down to the state or province level. See performance volume by geographic region so you can optimize and refine your affiliate program. You can review geographic locations associated with clicks, actions, transactions, sales, and more.
To get started, select your desired metrics and time frame above the world map. All metrics will populate in the table below.
If you have feedback or suggestions on these new reporting features, let us know what you think by submitting feedback in the interface, or through our Product forum.
Kurt Spoerer, Product Manager
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