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November 9th, 2012, 10:35 AM #1
Best Number of Banners
- Join Date
- November 5th, 2012
I'm a new merchant on Share-A-Sale. I'm reading a book on AM (not sure if I'm allowed mention titles here) and in it the author states that you should have the following banner sizes for each section:
88x31 pixels button - 3-5 buttons
486x60 pixels - 3-5
125x125 pixels - 3-5
120x60 pixels - 3-5
160x300 pixels - 3-5
120x240 pixels - 2-3
120x600 pixels - 2-3
234x60 pixels - 2-3
254x331 pixels - 2-3
728x90 pixels - 1-2
300x250 pixels - 1-2
....but that would mean I've to create about 30 banners for each section on our site. We've 18 sections and sub-sections, so it would be a total of 540 banners. I don't mind doing them, but is that many absolutely necessary? I thought I'd before I spend my weekend in Photoshop
November 9th, 2012, 11:54 AM #2
- Join Date
- May 31st, 2006
- Houston TX
Here is my suggestion.
a) Get your Logo at
b) Go with UAP on IAB standards
IAB Display Advertising Guidelines: The New 2012 Portfolio
Let your publishers know that you are easily availble with banners with any odd sizes.
Also, you don't need to do 540 banners at once.
I would suggest working it in batches to keep your creative fresh.
Think about quarterly creative refresh.
All the best
November 9th, 2012, 01:54 PM #3
I start a program with 6-12 then add seasonal/promotional banners as those become available. If an affiliate asks for a size not in the program we get them ASAP. Here's my guideline:
No code has to be inserted here.
By id2k in forum Search Engine OptimizationReplies: 2Last Post: October 24th, 2007, 12:46 PM