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November 13th, 2012, 02:34 PM #1GAN conversion dropping in the last year...
Anyone else see their conversion rate dropping for many merchants on GAN.
For example one of my merchant was converting around 10% since 2010 then in 2011 started to drop to finally between 1% and 3% for the last 4 months.
I decided to start investigating this because I'm noticing a lot of my GAN merchants have followed the same pattern.
PS: This is the conversion rate from the GAN tracked clicks (not the conversion rate from the traffic on my site). Making the final conversion rates even worth.
November 13th, 2012, 04:39 PM #2
Think you see more competition in play as well as different search habits by users, ie: everyone EXPECTS a coupon, shoppers using price comparison services, etc...Salty kisses, Sandy toes, and a Pirate's heart...
November 13th, 2012, 07:00 PM #3
- Join Date
- April 6th, 2006
November 14th, 2012, 12:06 AM #4
- Join Date
- May 20th, 2007
Prettymuch the same here, conversion rates have been horrible for a long time now. Moved most of my merchants off where I can.Merchants, build your own coupon landing pages with [URL="http://couponzor.com/"]Couponzor[/URL] - Example Landing Page: [URL="http://istockphoto.couponzor.com/"]iStockPhoto Coupons[/URL]
November 14th, 2012, 04:17 AM #5
Might be a range of issue:
- GAN opened up to more toolbar affiliates and something like that
- GAN do not check if some affiliates do cookie stuffing?
- Systematic Viglink type technology going massive could have that effect
- Problem with their tracking
- Problem with the tracking due to the old link type versus new link type
Here is one example of this phenomenon.
Keep in mind that this is the GAN conversion rate. The real conversion (conversion from my site) is 10x less or more. So we are talking numbers where profits are nearly impossible...
Last edited by delsol; November 14th, 2012 at 04:43 AM.
November 14th, 2012, 07:59 AM #6
superCool has noticed the same thing and is in the process of removing GAN merchants. The "G" in GAN says it all. F G
November 14th, 2012, 10:38 AM #7Systematic Viglink type technology going massive could have that effect
November 14th, 2012, 11:02 AM #8
Keep in mind that their issue with tracking properly in Safari browsers can play into this as well. I don't think it's your full drop off, but it can definitely play into the decrease.
November 14th, 2012, 04:29 PM #9
November 15th, 2012, 03:26 AM #10
Thanks guys there is obviously something going on a with GAN. We will switch some merchants to other networks see if conversion improves.
Although that test would only be true if being on GAN for merchant is not the source of the "leak". For example, if being on GAN means permitted cookie stuffer or "massive toolbar stuffing" even switching to CJ would not help.
By Google Affiliate Network Moderator in forum Google Affiliate Network - GANReplies: 1Last Post: March 20th, 2013, 06:24 PM