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November 15th, 2012, 11:00 PM #1
SMS: 4 Danger Signs: When To Say ?No? To An SEO Prospect
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- September 6th, 2011
- West Chester, Ohio
Search Marketing Standard has just published the following:
4 Danger Signs: When To Say ?No? To An SEO Prospect
As an SEO firm that doesnít specialize in any one particular niche, we see all different kinds of leads come in — B2B, B2C, large corporations, small startups, etc.* You name it, weíve probably seen it.* Obviously not every single lead that comes in is going to be a good match or what we are looking for in a client.* Thatís right, the service provider has the right to be picky too.* We want to work with a client that we know that we will have a good working relationship with and that we know that we can get good results for.* Not everybody fits into these categories. In fact, most potential clients donít.* Thatís why itís so important to ask the right questions during the sales process in order to really get a feel for what would be in store once the prospect signed on the dotted line and became a full service client.
After years of experience, weíve found that itís best to avoid SEO prospects that have the following issues:
1.* No website
Since SEO is the process of making changes to a website and building inbound links to establish search engine trust and improve traffic, you canít really ďdoĒ any SEO without a website.* Itís always shocking to see the number of leads that come in from people that are still in the process of getting their website up and running.* Itís certainly a smart idea to get some SEO input before the site is launched, but what you are really looking for in that case is SEO consulting instead of full service SEO.* Without a website up and running you wonít be able to take advantage of full service SEO so there is no need to pay for it.
2.* A brand-new website
Because one of the most significant ranking factors for SEO is the trust of a website which is partially conveyed by the domain age of the website, full service SEO firms tend to stay away from brand new websites.* It will take a new site much longer to see any kind of SEO result than a site that has existed for years but just never did any SEO.* Instead of looking for a full service SEO firm, a new website owner should start small and do some SEO on their own by working with a consultant or attending an SEO workshop.* Once the site has aged and gained some initial SEO momentum it is better suited for the work of a full service firm.
3.* No other marketing efforts
When it comes to marketing a business you never want to put all of your eggs in one basket and SEO should never be the only way that a business markets its website.* SEO should be one part of a well-rounded integrated strategy.* The SEO industry and search engine algorithms are always changing and itís too risky to rely only on SEO to improve visibility and generate revenue.* SEO is a long term strategy that needs to be supported by other marketing methods.
4.* No internal organization
A business needs to be organized and designate a point person to work directly with the SEO firm.* An SEO client canít sign a contract and then disappear.* The client remains an integral part of the process and is responsible for keeping the SEO company informed about whatís going on in the business and providing crucial information.* If the SEO firm is passed from person to person itís difficult to get anything accomplished.
Did you know that Search Marketing Standard publishes a print & digital magazine? Subscribe for one year and receive our new ebook ó 130+ Content Marketing Ideas ó free with your subscription. Details located here and offer expires November 30th. Or you can*buy it for $9.95 if you already subscribe or you arenít quite ready to sign up.
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