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  1. #1
    What's the word? Rhia7's Avatar
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    Smile Usability: Category & Conversion [article]
    UX Movement is a usability blog that focuses on web design
    and the user experience; it gives great advice and hints, hints,hints
    Bookmark it, favorite it, follow these authors on Twitter

    This blog entry talks about the category page as an optimizing influence that
    is part of the buying process:

    Increasing eCommerce Conversion Rates: Category Page - UX Movement

    I like the idea of thinking not just about a page but the idea of multiple pages
    being a dynamic process. This article explains the conversion funnel idea, sorting and filtering of products, and the advantages or disadvantages of two methods [examples] of display: grid view/list view.

    If that wasn't enough, there's a demo usability testing video
    ~Rhia7 -- Remember the 7
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  2. #2
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    Rhia7 I'm glad you liked that article. I'm the one who wrote it I registered here in case you wanted to ask more questions or if I could help users from your forum.

    If you apply what I showed you in that article, your conversion rate will go up just on the back of the conversion funnel.

  3. #3
    What's the word? Rhia7's Avatar
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    Krisk, thank you for stopping by the ABW forum.
    It's very nice to have the author of such a helpful article
    see my post and come join the forum for discussion.
    I particularly appreciated your analysis of the pros and cons
    of the Grid view vs. the List view.

    I like the placement of the green button in the list view (it could be a different color) as a call to action.

    I like the idea that elements within the page should reflect the overall design keeping in mind the user's experience and I like this quote about the category pages:
    Remember the goal of the category page is to help users find what they are looking for without them wasting extra clicks to the product page to check if itís what they want.
    ~Rhia7 -- Remember the 7
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  4. #4
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    I'm glad you found all that helpful. I put a lot of time and effort into making it useful. And yes I've just started writing so I want to interact and build relationships and learn more. You're the only one who actually got it and saw the true value of the article. Don't forget to implement!!

    And yes that CTA is quite well done I think.

    That quote is my quote lol. I wrote that, so chuffed you liked it.

    I'm writing another on product pages. Feel free to suggest questions or things you'd like to learn. I can't guarantee that i'd include them as it would just be too hard to include every idea but I can guarantee that I would try work out a way to do it.

    I followed you on twitter btw.
    Last edited by krisk; November 21st, 2012 at 07:08 PM. Reason: Forgot that I followed Rhia7 on twitter

  5. #5
    What's the word? Rhia7's Avatar
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    krisk, I can tell that you put lots of effort into your article.
    Sometimes members (including myself) will just put the link
    to an article in this sub forum without explaining why other members
    should read the article. I decided to write an article review because
    I think your article is worth the read and offers good advice.
    Not only that but by putting the link to your article in this forum, tweeting
    it in Twitter, and putting it into my Facebook account, your article is in
    effect bookmarked by me I want it as a reference source.

    It would be great if you stay around long enough for us to ask questions.
    We could be a sounding board for you as well. Many affiliates here are
    independent webmasters/web developers/whatever you wish to call us and
    would appreciate learning more about conversion.

    I was not aware that you follow me on Twitter. [@] me/[@]connect on Twitter some time just to say "hi" or to tell me how much you love my songs LOL I don't sing but some people don't believe that.
    I welcome you as a follower and would like to follow back.
    I learned about your article from a tweet of someone I do follow and that is Jan Jursa on Twitter.
    ~Rhia7 -- Remember the 7
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  6. #6
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    Yup I appreciate you sharing it and reviewing it hopefully people actually take action.

    And yes I was watching, that's how I found out you shared it here . He is from IATV right?

    I will. I just made a short tip for people to apply now.

  7. #7
    What's the word? Rhia7's Avatar
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    Quote Originally Posted by krisk View Post
    Yup I appreciate you sharing it and reviewing it hopefully people actually take action.

    And yes I was watching, that's how I found out you shared it here .
    His tweets are consistently good and that's why I follow him.
    He recently tweeted a complex article about information architecture or
    something with the word architecture: I have to re-read that article, it would be a challenge to review. It's website related and goes into depth into the structure of the site and the psychology of looking at the site as a whole and its elements.
    ~Rhia7 -- Remember the 7
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  8. #8
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    Quote Originally Posted by Rhia7 View Post
    His tweets are consistently good and that's why I follow him.
    He recently tweeted a complex article about information architecture or
    something with the word architecture: I have to re-read that article, it would be a challenge to review. It's website related and goes into depth into the structure of the site and the psychology of looking at the site as a whole and its elements.
    I'll have to check him out. Its hard to do, learn and share.

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