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  1. #1
    Merchant CilantroCanada's Avatar
    Join Date
    December 1st, 2012
    Lunenburg, Nova Scotia
    Links and Banners
    Hi there.

    Pardon me if this is a stupid question...

    If I have a rather generic link or banner, something like "Take 15% Off Storewide" should I have it point to the home page, a landing page geared for the coupon, or a blog post describing the coupon, terms and conditions, etc.

    What would the customer rather see?

    I'm thinking either a custom landing page or a blog post.

  2. #2
    ...and a Pirate's heart. Convergence's Avatar
    Join Date
    June 24th, 2005
    Target the banner to the page and vice versa.

    Visitor is already tired of searching - least amount of clicks the better...
    Salty kisses, Sandy toes, and a Pirate's heart...

  3. #3
    OPM and Moderator Chuck Hamrick's Avatar
    Join Date
    April 5th, 2005
    Park City Utah
    Visitor is already tired of searching - least amount of clicks the better...
    Rule of thumb is three clicks to order. If you have specific products group them or have the page land on a sort. Of site wide then home page with a success message.

    Here's an example:

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