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  1. #1
    What's the word? Rhia7's Avatar
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    Google in the clear
    Google must be happy with news from Forbes:

    Google Triumphant: The Company's Post On FTC Case - Forbes

    “The conclusion is clear: Google’s services are good for users and good for competition,” Drummond [Google Chief Legal Officer] writes in the post.
    Webmasters/marketers take note:
    Drummond notes that the company made the voluntary product changes as part of the settlement.

    *Websites can now remove content (for example reviews) from specialized search results pages, such as local, travel and shopping.

    *Advertisers can mix and copy ad campaign data within third-party services that use the AdWords API.
    US regulators have found that Google does not favor its own products in search:
    US regulator: No proof that Google search favours own services - ITV News
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  3. #2
    What's the word? Rhia7's Avatar
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    Arrow
    The Financial Times (UK) Tech Blog's article "Google dodges a
    bullet at the FTC" provides in depth coverage on the US anti-trust
    investigation of Google with the focus on search bias.
    Google dodges a bullet at the FTC | Tech blog
    The article hints that most restraints are off Google and that Google
    will be able to be more competitive and aggressive in its search.

    "There is nothing now to prevent full integration of Google+ and other services into search."

    Webmasters need to know that "Google said it would let other websites opt out of having parts of their content searched and indexed by Google, while letting them remain in its overall search index."

    Affiliate marketers who use Adwords might be pleased by Google's
    gesture of goodwill:
    In a second voluntary move, Google said it would drop a restriction that prevents advertisers from using third-party tools to manage their AdWords campaigns. This means they’ll be able to “plug” data from their Google campaigns into the same piece of software that manages their search advertising on Bing and Yahoo, making it easier to manage all three together.
    To read the article for free you will need to register your email & a password
    with the Financial Times.

    Google dodges a bullet at the FTC | Tech blog
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  4. #3
    What's the word? Rhia7's Avatar
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    The importance of Google+ is related to this quote:
    "There is nothing now to prevent full integration of Google+ and other services into search."
    Source: Google dodges a bullet at the FTC | Tech blog

    If you haven't created a Google+ page you might want to create one.
    I read a brilliant blog article by Dan Stasiewski entitled "SEO: What Is Google AuthorRank & Why You Should Plan For It Right Now."
    The point of the article is that Pagerank in Google and the search engines will
    be replaced by AuthorRank and that a Google+ page will be one of the criteria
    to establish that AuthorRank.
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  5. #4
    What's the word? Rhia7's Avatar
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    Here's are two more interesting stories about Google's FTC "probe:"

    FTC gives Google slap on wrist instead of face - Computerworld

    The interesting point from this article is how the EU investigations
    might by influenced by the FTC's ruling:
    "I think this puts a stake in the ground -- a lenient stake in the ground -- for the EU, which is considering many of the same issues with Google," said Dan Olds, an analyst with The Gabriel Consulting Group. "The U.S. ruling establishes a precedent that could certainly influence the thinking in Europe... Many expected the FTC to wait to see what the EC did before they acted."
    Source: FTC gives Google slap on wrist instead of face - Computerworld
    The Wall Street Journal has the opinion that "The Case Against Google Was Always Weak" and reminds everyone that "Antitrust laws exist not to protect competitors but to uphold competition—and thereby protect consumers."
    James Miller: The Case Against Google Was Always Weak - WSJ.com

    The legal case against Google was always weak. Despite the rhetoric of Google's antagonists, they failed to convince the FTC that the company's policies harmed consumers. Since consumers can change search engines with the simple click of a mouse, it's a stretch to say that Google has monopoly power. Consumers can search the Web a variety of ways, such as through Microsoft's Bing, Yahoo!, YHOO -1.49% dedicated apps or even Apple's Siri.

    The FairSearch lobbyists couldn't overcome the simple fact that consumers use Google's services more because they think the services are the best.
    Source: James Miller: The Case Against Google Was Always Weak - WSJ.com
    If Dan Stasiewski's brilliant blog post "SEO: What Is Google AuthorRank & Why You Should Plan For It Right Now" didn't convince you to create a Google+ account, maybe an article in the Wall Street Journal will: There's No Avoiding Google+
    http://online.wsj.com/article/SB1000...p_mostpop_read
    Last edited by Rhia7; January 3rd, 2013 at 08:21 PM.
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  6. #5
    What's the word? Rhia7's Avatar
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    Will the European Commission hit Google with a long & costly
    court battle? The article "Unbiased view" from the Economist's blog
    basically says what previously cited articles stated but you might enjoy
    reading the readers' comments

    Google and antitrust: Unbiased view | The Economist
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