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  1. #1
    Marketing Manager
    Join Date
    January 24th, 2013
    Location
    Seattle, WA
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    130
    Cryptic suggestion on the Agency Optimization Checklist
    What does, "Benchmark your advertiser's competitive passback," mean?

    I read it in the incentives section of the Agency Optimization Checklist.

  2. #2
    Google Affiliate Network Rep Google Affiliate Network Moderator's Avatar
    Join Date
    June 21st, 2007
    Posts
    1,629
    Hello,

    This means review your competitors' commissions and promotions to stay competitive. In regards to competitive pass back, you want to review the % loyalty and cash back sites provided to consumers is on target or higher with other merchants listed in your category on their sites.

    For additional optimization resources, click here: https://support.google.com/affiliate..._topic=1626248

    Thank you,

    Google Affiliate Network
    Google Affiliate Network
    Blog | Help Center
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