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March 5th, 2013, 03:24 PM #1
Cryptic suggestion on the Agency Optimization Checklist
- Join Date
- January 24th, 2013
- Seattle, WA
What does, "Benchmark your advertiser's competitive passback," mean?
I read it in the incentives section of the Agency Optimization Checklist.
March 5th, 2013, 03:50 PM #2
This means review your competitors' commissions and promotions to stay competitive. In regards to competitive pass back, you want to review the % loyalty and cash back sites provided to consumers is on target or higher with other merchants listed in your category on their sites.
For additional optimization resources, click here: https://support.google.com/affiliate..._topic=1626248
Google Affiliate Network
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