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  1. #1
    Marketing Manager
    Join Date
    January 24th, 2013
    Seattle, WA
    Cryptic suggestion on the Agency Optimization Checklist
    What does, "Benchmark your advertiser's competitive passback," mean?

    I read it in the incentives section of the Agency Optimization Checklist.

  2. #2
    Google Affiliate Network Rep Google Affiliate Network Moderator's Avatar
    Join Date
    June 21st, 2007

    This means review your competitors' commissions and promotions to stay competitive. In regards to competitive pass back, you want to review the % loyalty and cash back sites provided to consumers is on target or higher with other merchants listed in your category on their sites.

    For additional optimization resources, click here:

    Thank you,

    Google Affiliate Network
    Google Affiliate Network
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