It’s been business as usual here at Affiliate Window, here are the key pieces that have kept us busy in the month of March:
PMI:NYC took place mid- March and Affiliate Window was proud to be the Titanium sponsor for the inaugural event. A full round up of the event can be found on our blog and for those who did not attend, we recommend having a read of the #PMINYC twitter stream for all the data heavy stats, tips and quotes from across the two days.
Attendance at Internet Retailer
We are looking forward to attending the 9th annual Internet Retailer Conference and Exhibition, the world’s largest e-commerce event which will be held at Chicago’s McCormick Place West from June 4-7, 2013. Be sure to stop by Affiliate Window’s booth – number 841.
March Madness Dominating Sports/Ticketing Merchants
We published our March Madness newsletter as we geared up for an exciting month in sport. Some fun facts about March Madness- A survey conducted by MSN showed that 86% of employees will spend part of their work day checking on stats. Last year the four channels broadcasting the tournament took in $738 million- that’s $493 million more than the Super Bowl. $3.5 billion will be spent on March Madness betting pools this year. With 63 games and 2 possible outcomes per game, that makes your chance of filling out your brackets right 1 in over 18 quintillion.
Utah Drops Affiliate Nexus Tax Bill
March 13, 2013 saw the Performance Marketing Association and its law firm, Brann and Isaacson, send a targeted letter to Governor Herbert of Utah, outlining legal arguments around why the proposed ‘affiliate nexus tax’ legislation is unconstitutional. Learn more here.
Many states actively pursued internet tax collection based on a University of Tennessee study indicating that approximately $11.4 billion in revenue would go uncollected in 2012; however now most are learning that those numbers were over-ambitious, as a new study forecasts a tax potential of only $3.9 billion. New York has so far collected $360 million as of Feb, 2012, far less than the $2.5 billion the original study predicted. Overstock.com has notified Massachusetts affiliates that ties will be severed if current legislation passes. Utah legislation has died in committee.
The New York Supreme Court upheld the original state affiliate nexus tax legislation, setting the stage for a US Supreme Court case. At the Federal level, the Marketplace Fairness Act received Senate approval in a 75-24 vote as part of the national budget negotiations.
March Program Launches
We would like to welcome the following advertisers on to the network:
5274 Allstate Insurance
4992 Woolovers (US)
4994 Woolovers (CA)
5301 Toy Watch
5110 Nisbets USA
Keep up to date with the hot topics being debated within performance marketing and all the goings on at the Affiliate Window headquarters by reading our monthly wrap ups each month. See you next time.