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  1. #1
    What's the word? Rhia7's Avatar
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    January 13th, 2006
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    9,578
    Smile Turning your site into a brand
    It's not easy to turn your site into a brand, but think in that direction.
    Plopping products into a web page, into a site, is not creating a brand.
    When you create a brand, you give your site a special something, a special
    personality, a twist that other websites do not have: you want something so
    that people will return to your site.

    So how do you do this?
    One way is to read Seth Godin's blog and to apply the marketing principles
    he describes as best as you can to your own site. Here's a blog entry
    from Seth Godin that is worth consideration (this is not an affiliate site so
    the url can be posted):

    "The brand is a story. But it's a story about you, not about the brand."

    http://sethgodin.typepad.com/seths_b...the-brand.html
    ~Rhia7 -- Remember the 7
    Twitter me


  2. #2
    Member gcgipson's Avatar
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    April 10th, 2013
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    12
    Thanks for sharing that information. To me, a brand can only be started by first creating an original product or service that is of great value to the customer or client. I believe this to be the first and most important step.

  3. #3
    Newbie
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    April 11th, 2012
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    Quote Originally Posted by gcgipson View Post
    Thanks for sharing that information. To me, a brand can only be started by first creating an original product or service that is of great value to the customer or client. I believe this to be the first and most important step.
    Brand is more like original personality than original service or product.

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  5. #4
    Affiliate Manager Kush@VMInnovations's Avatar
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    March 2nd, 2011
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    Lincoln, NE, Unites States
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    549
    Thanks for sharing! Have been a Godin fan since '07.

    You would enjoy his podcast "ON THE ART OF NOTICING, AND THEN CREATING" as well (sorry all caps that's how they spelled it

    Well worth a listen: Seth Godin on the Art of Noticing, and Then Creating | On Being

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