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April 14th, 2013, 02:21 PM #1Turning your site into a brand
It's not easy to turn your site into a brand, but think in that direction.
Plopping products into a web page, into a site, is not creating a brand.
When you create a brand, you give your site a special something, a special
personality, a twist that other websites do not have: you want something so
that people will return to your site.
So how do you do this?
One way is to read Seth Godin's blog and to apply the marketing principles
he describes as best as you can to your own site. Here's a blog entry
from Seth Godin that is worth consideration (this is not an affiliate site so
the url can be posted):
"The brand is a story. But it's a story about you, not about the brand."
http://sethgodin.typepad.com/seths_b...the-brand.html~Rhia7 -- Remember the 7
April 19th, 2013, 10:46 AM #2
Thanks for sharing that information. To me, a brand can only be started by first creating an original product or service that is of great value to the customer or client. I believe this to be the first and most important step.
April 22nd, 2013, 02:14 PM #3
- Join Date
- April 11th, 2012
April 22nd, 2013, 05:50 PM #4
Thanks for sharing! Have been a Godin fan since '07.
You would enjoy his podcast "ON THE ART OF NOTICING, AND THEN CREATING" as well (sorry all caps that's how they spelled it
Well worth a listen: Seth Godin on the Art of Noticing, and Then Creating | On Being
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