GAN will be removed from our system within the hour. All traffic will be rerouted to similar merchants/products auto-magically, so no need to do anything on your end publishers
No one was even given e-mail notice concerning the closure of the network (no word from our rep over there either). I don't want to wake up a week from now to find out that we sent half a million invalid clicks to dead links. If you are a GAN merchant, I suggest jumping ship sooner than later.
I feel for the Merchants, I really do... I hope the transition from one network to another goes smoothly for them.
I feel for the affiliates too. Well hopefully the new networks will be very accommodating. I use Avantlink and vote for them.
For us it's easy. When a click comes through our system for a product we will automatically find the same product from another merchant and direct the traffic to them. Completely seamless from the affiliates perspective.
Now, for those not using Prosperent that have to 301 a bunch of pages and manually update millions of links.... Not so easy!