Results 1 to 13 of 13

Thread: What sucks about affiliate marketing?

  1. #1
    Member Prosperent's Avatar
    Join Date
    November 29th, 2009
    Location
    CO, USA
    Posts
    820
    What sucks about affiliate marketing?
    What do you find difficult? What do you do manually that you wish was automated?

  2. Thanks From:

  3. #2
    ABW Ambassador daiarian's Avatar
    Join Date
    April 4th, 2011
    Location
    Beautiful Wales
    Posts
    602
    What do I find difficult?

    Finding non mainstream products to promote.
    Getting Traffic
    Keeping traffic interested.
    Getting traffic to click through to my merchants
    Increasing conversions (no control over that)
    Writing new content (how can I write interesting and fresh content about bricks and mortar products?)
    Lack of promotional aids
    Poor quality banners etc.

    I could go on but I'm off now to enjoy the weekend.

    Have a good one.
    0 to $1m before I am 70, Ok maybe 71 !!! (April 2013)
    You Can Eat Our Noodles Without Gaining A Pound
    What is this life if full of care we have no time to stand and stare.

  4. Thanks From:

  5. #3
    Affiliate Manager p3steve's Avatar
    Join Date
    April 3rd, 2013
    Location
    Bangor, Maine
    Posts
    50
    I find there are a lot of tools that automate stuff, but if those tools aren't utilized properly it can be difficult.

    Personally, as a merchant, if an affiliate asks, I will write content for them.

    What I found the hardest when I was publishing, was implementing a site that did price comparison to similar products. Maybe I wasn't techie enough.

  6. Thanks From:

  7. #4
    Member Prosperent's Avatar
    Join Date
    November 29th, 2009
    Location
    CO, USA
    Posts
    820
    price comparisons are difficult no matter who you are, and that mostly comes down to the data supplied by merchants/networks. The easiest way to compare products is to use a UPC, but most merchants don't provide that (even though google requires it in their feed for the shopping api, so every merchant does have the data). Beyond that, you are left comparing the names of products to find similarities. When we tackled the problem, we had to try to normalize the data from thousands of merchants, compare upc's where we could, and build out a fairly advanced search infrastructure to find similar products based on name. It's something we will always be working on, so I definitely understand why most affiliates don't even know where to start with it.

    Would it help to have some sort of javascript based widget that you can drop on a page and display comparisons? We already have some wordpress plugins that handle that natively, but just thinking outside the box for those that don't have programming experience, and don't use wordpress to power their sites.

  8. #5
    Marketing Manager
    Join Date
    January 24th, 2013
    Location
    Seattle, WA
    Posts
    130
    Identifying specific types of affiliates to bring on board. I'd love lists of high-quality beauty bloggers, product comparison sites, coupon sites with large social media followings, etc.

    [EDIT] I realized you're probably just looking for affiliates' responses since that's your target market [/EDIT]
    Last edited by Nathan Grimm; April 25th, 2013 at 01:51 PM. Reason: see [EDIT]

  9. Thanks From:

  10. #6
    Member Prosperent's Avatar
    Join Date
    November 29th, 2009
    Location
    CO, USA
    Posts
    820
    It helps us to know what affiliate managers and such are looking for as well. We are always seeking partnerships with quality bloggers, so working with Prosperent gives you access to that resource right away. Acquiring new publishers is definitely a struggle in this industry. We hope that by building easy to use and profitable tools, we can attract more of what merchants are looking for.

  11. #7
    OPM and Moderator Chuck Hamrick's Avatar
    Join Date
    April 5th, 2005
    Location
    Park City Utah
    Posts
    16,646
    How does a merchant promote to affiliates using your tools?

  12. #8
    Member Prosperent's Avatar
    Join Date
    November 29th, 2009
    Location
    CO, USA
    Posts
    820
    By working with Prosperent you gain access to our 8,000+ publishers web sites and 2 billion ad impressions per month. All we need is a datafeed from CJ, Linkshare, Link Connector, AvantLink, Affiliate Window, or Pepperjam .

    To clarify further though, it's all handled automatically. Our tools are designed to analyze content, behavior, and other visitor metrics to automatically determine the products to show. You, as a merchant, only need to supply us the datafeed, we handle the rest.

  13. #9
    OPM/Moderator Hectic GHC's Avatar
    Join Date
    July 13th, 2006
    Location
    Roswell, GA
    Posts
    2,643
    What sucks about affiliate marketing? customers that are trained to find coupons or use toolbars/software to rob the industry blind.


  14. #10
    Super Dawg Member Phil Kaufman aka AffiliateHound's Avatar
    Join Date
    January 22nd, 2007
    Location
    West Covina, CA
    Posts
    8,443
    What also sucks about affiliate marketing? A network that does not track a substantial percentage of its transactions, will not fix the problem and will not even discuss the fact that it has been ongoing for years and that nothing is being done about it, and then announces it is closing down, without even first informing their merchants or employees.

    And the termination-response of so many merchants to nexus tax legislation.

    And merchants that do not follow the sage advice of OPMs and AMs that they pay to show them how to do it right.
    Since June 10, 2012 a vegan aarf but still writing the Hound Dawg Sports Blog
    "If you don't have time to do it right, when will you have time to do it over?" -John Wooden;
    "Raj, there’s no place for truth on the internet." -Howard Wolowitz[/SIZE]

  15. Thanks From:

  16. #11
    ABW Veteran Mr. Sal's Avatar
    Join Date
    January 18th, 2005
    Posts
    6,795
    Quote Originally Posted by akagorilla View Post
    What sucks about affiliate marketing? customers that are trained to find coupons or use toolbars/software to rob the industry blind.
    From the affiliate side I may agree with you with that statement, but in reality, I can't blame the customers for looking for a way to save some money on these hard economics times...

    Almost everyone that buys something online or locally, would not buy it at the set price if they know how, or see a way to use a coupon to save some money... You can't blame the customers for that!

    If we're going to blame someone for that, we should blame the merchant that have an empty coupon box next to the checkout link, or the affiliates that may have a coupon site with just a coupon code and a cookie link, because even if the coupon code is fake, they will overwrite the original affiliate cookie...

    Some customers may be stupid enough to download toolbars and software to their computers in order to save some money online, without knowing the risk that some of those toolbars and software may do to their computers and personal privacy issues...

    But, we can't blame those customers 100% for their stupidity of downloading toolbars, software and crapware in order to save some money online...

    If we're going to blame someone for that, we should blame the merchants that allow those affiliates that promote all that crap in their programs, and also blame those affiliates that trick the customers into downloading that crap.

    We may be affiliates, we may be merchants, we may be networks, but none of us would exists without customers. So before we blame customers for any of our affiliate marketing headaches, I would suggest to take a look at the bigger picture...

    By the way, if today I had to answer this question: "What sucks about affiliate marketing?"

    My answer today April 25, 2013 would simply be: "Google!"


  17. #12
    Marketing Manager
    Join Date
    January 24th, 2013
    Location
    Seattle, WA
    Posts
    130
    Quote Originally Posted by AffiliateHound View Post
    And merchants that do not follow the sage advice of OPMs and AMs that they pay to show them how to do it right.
    I think everyone in the consulting industry can empathize with this sentiment.

  18. #13
    ABW Ambassador Bob Lawrence's Avatar
    Join Date
    July 2nd, 2007
    Posts
    1,090
    One other thing I'm finding is really upsetting is when you work with a merchant for a long time on GAN and they are on other networks and they decline you. Weather it be an automatic decline or a few days or in some cases weeks.
    Then they fail to respond to emails or phone calls.
    Nothing I'm gonna hate more than have thousands and thousand of 404's when customers reach the 404 page.
    It's bad enough when products go out of stock and are no longer in the merchant feeds.
    Where's the Great Life of Affiliate Marketing Hiding?

  19. Newsletter Signup

Similar Threads

  1. Reasons a Multi-Network Affiliate Strategy Sucks
    By Kush@VMInnovations in forum Merchant Best Practices Forum
    Replies: 13
    Last Post: September 24th, 2014, 06:02 PM
  2. The CJ affiliate application process still sucks, after years
    By Charybdis in forum Commission Junction - CJ
    Replies: 12
    Last Post: February 15th, 2013, 05:10 PM
  3. Every affiliate network sucks?
    By Sir Isaac Lime in forum Newbie Affiliate FAQs & Helpful Articles
    Replies: 26
    Last Post: February 5th, 2006, 01:15 PM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •