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May 6th, 2013, 11:51 AM #1The Balance between the sales team and the Referral Program.
My question is how do you balance the relationship between the sales team and the referral program.
What I've run into many times is the sales team would say one thing regarding the referral program then I get the call with frustration because sales team gave bad information. How close should sales work with the referral program if at all?
It's easy to jump to the conclusion that we should all know each others program 100% of the time. Is that realistic? Also just telling someone to jump on a link to read about the program isn't exactly customer friendly.
Just asking for ideas.
May 6th, 2013, 12:41 PM #2
Which is the affiliate program?
May 6th, 2013, 02:15 PM #3
It's Liquid Webs. The problem I've dealt with is sometimes people confuse sales and affiliate marketing. Both sides of the equation. It can be user error(customer); or on our side(company) not explaining correctly.
I'm just trying to figure out the best practice on dealing with these objections and issues.
May 7th, 2013, 09:11 AM #4
You don't really give enough detail on what you're confused about for us to be able to help out much. What is the conflict you are seeing between sales and affiliate marketing?
May 7th, 2013, 09:47 AM #5
IMHO: Sales team = offline sales
Affiliate = online sales.
May 7th, 2013, 09:48 AM #6
My question is simply this.
How much should a sales team connect with the affiliate program. From my experience it feels like they should removed when it comes to payouts etc.
May 7th, 2013, 09:50 AM #7
May 8th, 2013, 09:57 PM #8
- Join Date
- January 18th, 2005
- Thailand/ Cambodia
May 9th, 2013, 01:10 PM #9
Some days I feel my affiliate program is in direct competition with the sales team. Every sale our company makes, I want one of my affiliates to get the sale and paid for it.
But to answer your question as far as my company goes, I get the green light on a lot of things from the marketing department.
Our breakdown is:
Marketing Department oversees the Sales/Customer Service Departments and the Affiliate Program. So many of our deals get approved and pushed down to me. Anything the customer service reps or sales reps say or do that is in contrast with me, is on them or the leadership depending on who as at fault as long as I am working within the parameters that is given to me. So far not many problems at all. We all get along well, but like I mentioned before I feel like I am competing. Probably because I have a competitive streak in me.
May 10th, 2013, 01:17 PM #10
- Join Date
- January 24th, 2013
- Seattle, WA
Does your affiliate program pay for leads or pay for sales?
If it pays for leads, work closely with the sales team to figure out what a valuable lead looks like.
If it pays for sales... that's more complex. I don't really have anything specific to say without knowing your current sales funnel.
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