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  1. #1
    Affiliate Manager BretLiquidweb's Avatar
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    January 22nd, 2008
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    18
    The Balance between the sales team and the Referral Program.
    My question is how do you balance the relationship between the sales team and the referral program.

    What I've run into many times is the sales team would say one thing regarding the referral program then I get the call with frustration because sales team gave bad information. How close should sales work with the referral program if at all?

    It's easy to jump to the conclusion that we should all know each others program 100% of the time. Is that realistic? Also just telling someone to jump on a link to read about the program isn't exactly customer friendly.

    Just asking for ideas.
    Bret Hitchcock | Liquid Web Affiliate Manager
    800-580-4985 ext 2196
    Join Liquid Web's Affiliate Program!

  2. #2
    OPM and Moderator Chuck Hamrick's Avatar
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    April 5th, 2005
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    Which is the affiliate program?

  3. #3
    Affiliate Manager BretLiquidweb's Avatar
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    January 22nd, 2008
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    18
    It's Liquid Webs. The problem I've dealt with is sometimes people confuse sales and affiliate marketing. Both sides of the equation. It can be user error(customer); or on our side(company) not explaining correctly.

    I'm just trying to figure out the best practice on dealing with these objections and issues.
    Bret Hitchcock | Liquid Web Affiliate Manager
    800-580-4985 ext 2196
    Join Liquid Web's Affiliate Program!

  4. #4
    Affiliate Manager AffiliateWarrior's Avatar
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    January 18th, 2005
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    Florida USA
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    1,305
    You don't really give enough detail on what you're confused about for us to be able to help out much. What is the conflict you are seeing between sales and affiliate marketing?
    Wade Tonkin - Affiliate Manager - Fanatics
    NFLShop.com|Shop.NHL.com|NBAStore.com|Store.NASCAR.com
    Email wtonkin // at // Fanatics.com

  5. #5
    OPM/Moderator Hectic GHC's Avatar
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    July 13th, 2006
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    Roswell, GA
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    IMHO: Sales team = offline sales
    Affiliate = online sales.
    Greg Hoffman
    Affiliate Marketing Advocate of the Year 2016; Best OPM/Agency - 2014; Best OPM/Agency, Five Years in a Row - ABestWeb.
    Visit Greg Hoffman Consulting

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  7. #6
    Affiliate Manager BretLiquidweb's Avatar
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    January 22nd, 2008
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    18
    My question is simply this.

    How much should a sales team connect with the affiliate program. From my experience it feels like they should removed when it comes to payouts etc.
    Bret Hitchcock | Liquid Web Affiliate Manager
    800-580-4985 ext 2196
    Join Liquid Web's Affiliate Program!

  8. #7
    OPM/Moderator Hectic GHC's Avatar
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    July 13th, 2006
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    Quote Originally Posted by BretLiquidweb View Post
    My question is simply this.

    How much should a sales team connect with the affiliate program. From my experience it feels like they should removed when it comes to payouts etc.
    There should be no connection between the two.
    Greg Hoffman
    Affiliate Marketing Advocate of the Year 2016; Best OPM/Agency - 2014; Best OPM/Agency, Five Years in a Row - ABestWeb.
    Visit Greg Hoffman Consulting

  9. #8
    Outsourced Program Manager
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    January 18th, 2005
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    Thailand/ Cambodia
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    Quote Originally Posted by BretLiquidweb View Post
    My question is simply this.

    How much should a sales team connect with the affiliate program. From my experience it feels like they should removed when it comes to payouts etc.
    There different an should be treated separately, otherwise the customer/potential affiliate will receive the wrong/misleading info.
    Richard
    Affiliate Marketing Manager AMWSO
    Digestinol, Luxe-Design


    Every child is an artist. The problem is how to remain an artist once we grow up. Pablo Picasso

  10. #9
    Affiliate Manager p3steve's Avatar
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    April 3rd, 2013
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    Bangor, Maine
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    50
    Some days I feel my affiliate program is in direct competition with the sales team. Every sale our company makes, I want one of my affiliates to get the sale and paid for it.

    But to answer your question as far as my company goes, I get the green light on a lot of things from the marketing department.

    Our breakdown is:

    Marketing Department oversees the Sales/Customer Service Departments and the Affiliate Program. So many of our deals get approved and pushed down to me. Anything the customer service reps or sales reps say or do that is in contrast with me, is on them or the leadership depending on who as at fault as long as I am working within the parameters that is given to me. So far not many problems at all. We all get along well, but like I mentioned before I feel like I am competing. Probably because I have a competitive streak in me.

  11. #10
    Marketing Manager
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    January 24th, 2013
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    Seattle, WA
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    130
    Does your affiliate program pay for leads or pay for sales?

    If it pays for leads, work closely with the sales team to figure out what a valuable lead looks like.

    If it pays for sales... that's more complex. I don't really have anything specific to say without knowing your current sales funnel.

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