April marked the beginning of the busy Spring season. Here are the key pieces that we worked on last month:
It’s a Mobile World – Infographic
Mobile commerce has experienced staggering growth over the past two years. In this time, the launch of more sophisticated handsets and better connectivity has led to changes in consumer behavior as well as the devices used to access the internet. We produced a new infographic highlighting this exceptional activity and will be replicating this with new data on a quarterly basis.
Case Study: Mobile Email is Big Business within the Performance Channel
With mobile set to overtake desktop as the favoured device for picking up email by the end of the year, Client Strategist, Matt Swan conducted research into the Mobile movement featuring data from VE Interactive.
buy.at Systems Closure Notice
On 31st May 2013, the buy.at platform will officially close. There are no longer any active advertisers remaining on buy.at, as all clients now operate through Affiliate Window.
GAN Closing: Continue Earning Commissions on Affiliate Window
Due to the recent announcement that GAN is closing, please be aware that you can continue earning commissions by switching the following US, CA and UK programs to Affiliate Window.
Not long to go until Mother’s Day. Head over to our publisher portal TheHub where you can find a whole range of fantastic offers and incentives. We also ran a fun publisher competition in conjunction with Swarovski to help our publishers to say thank you to the most important lady in their lives.
Support Federal Sales Tax Reform Legislation
The Performance Marketing Association is actively lobbying in support of the Marketplace Fairness Act and the Marketplace Equity Act . These federal bills pave the way for the collection of sales tax on Internet sales, and will reverse the severe damage to small online businesses caused by ‘Affiliate Nexus Tax’ laws, also misleadingly known as ‘Amazon Tax’ laws.
PMA Legislative Update
The state of Kansas unfortunately passed the Affiliate Nexus Tax Law on April 16th. However, the legislation was knocked back in three states. Stay up to date on all progress by visiting the PMA website.
New Page: 3rd Party Technologies for Publishers
We have introduced a new publisher page on our interface: “Publisher 3rd Party Technologies”. This new page lists all trusted partners of Affiliate Window that either make affiliate marketing easier or more financially rewarding for Publishers.
Meet the Team at Internet Retailer Conference and Exhibition 2013
220 speakers from retail organizations, consumer services providers, nonprofits, travel & ticketing companies, and technology providers will come together at this year’s Internet Retailer Conference and Exhibition (June 4-7th). The aim of the event is to discuss ways of breaking down barriers to success using the latest marketing and merchandising strategies, and e-commerce technologies. Contact Alex, Nick and Jesse to schedule your Affiliate Window meeting now!
Excited to grow our fleet!
With the recent launch of SWISS, publishers can now promote three global airlines via Affiliate Window in the US and Canada: SWISS, Canadian Affair and British Airways!
April Program Launches
We would love to partner with you on these newly welcomed US and CA advertisers on our network:
5380 KGB Deals (US)
5346 Swiss.com (US)
5321 French Connection – Canada (CA)
5311 Jack Wills (USA)
5327 The Source (Bell) Electronics Inc. (CA)
Keep up to date with the hot topics being debated within performance marketing and all the goings on at the Affiliate Window headquarters by reading our monthly wrap ups each month. See you next time.
If you have any questions about any of our updates, please get in touch.