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Thread: 16.5% of sales were through mobile devices in April – up from 14.20% in March

  1. #1
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    16.5% of sales were through mobile devices in April – up from 14.20% in March
    Read on our blog.

    Monthly Mobile Update – April 2013 stats

    Our April mobile stats are available to download here.

    Key stats include:

    16.5% of all sales were through mobile devices (inc tablets) – up from 14.2% in March
    6.7% of sales if we strip out tablets – up from 5.6% in March
    19.1% of traffic came through mobile – down from 21.1% in March
    11.4% if tablet traffic is stripped out – down from 12.5% in March
    Mobile traffic is converting at 3.4% – up from 3.3% in March

    April Headlines:

    April saw us record over 13,000 sales per day through mobile devices with 5,500 of these through handsets
    We recorded more sales through Android devices in April than we did in Jan-April 2012
    Sales through mobile devices exceeded 15% for the first time (16.5%)
    We delivered over 3x more mobile sales in April 2013 compared to April 2012

    If you have any questions or would like further information, please contact our Strategy Team.

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  3. #2
    ...and a Pirate's heart. Convergence's Avatar
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    Question:

    What country or countries?
    Salty kisses, Sandy toes, and a Pirate's heart...

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  5. #3
    Outsourced Program Manager Chris -  AMWSO's Avatar
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    What is the break down of these sales of micro sales as apposed to say "product" purchases ?

    Thanks
    Affiliate Marketing by AMWSO. Skype - chrissanderson ::: TEL 1-720-336-1784 ::: www.amwso.net
    Join our affiliate programs :Vaper Empire, Iolo, Art of Tea, or See ALL our Programs here

  6. #4
    Client Strategist
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    Hi,

    This data covers the UK, US, Ireland and Canada but the majority of it is UK data.

    Chris - apologies, I am not sure what you mean by micro sales. Would you be able to clarify please?

    Thanks,
    Matt

  7. #5
    ...and a Pirate's heart. Convergence's Avatar
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    Quote Originally Posted by Matt Swan View Post
    This data covers the UK, US, Ireland and Canada but the majority of it is UK data.
    I wouldn't be surprised if there were large differences between countries - would be interesting to have breakdowns...
    Salty kisses, Sandy toes, and a Pirate's heart...

  8. #6
    Outsourced Program Manager Chris -  AMWSO's Avatar
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    Hi Matt

    I mean are the majority of online purchases for apps and in app purchases or for physical products.

    tks

    Chris
    Affiliate Marketing by AMWSO. Skype - chrissanderson ::: TEL 1-720-336-1784 ::: www.amwso.net
    Join our affiliate programs :Vaper Empire, Iolo, Art of Tea, or See ALL our Programs here

  9. #7
    Client Strategist
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    Unfortunately we are unable to release a territory breakdown at the moment but as I mentioned above - the majority of this data is for our UK advertisers.

    Chris - at the moment this just covers physical products rather than app downloads. We have recently launched app tracking and in app purchases for our advertisers but this data is not included in these reports at the moment.

    You can read more on this here: Zanox and Affiliate Window Announce 'Powerful' New App Tracking | PerformanceIN

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