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  1. #1
    ...and a Pirate's heart. Convergence's Avatar
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    Sorel cuts cookie length...
    ...from 60 days to 21 days.

    21 days? Must mean most of their orders happen in 22+...
    Salty kisses, Sandy toes, and a Pirate's heart...

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  3. #2
    Member Prosperent's Avatar
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    Haha, I wouldn't doubt that.

    Interestingly, we store that as a metric. Our longest number of days from click to sale stands at 333 currently, so sales do certainly happen beyond the usual 30 day cookie duration.

    Just ran the numbers and generally speaking over 98% of commissions take place within 7 days of a click. (across all merchants)


  4. #3
    ...and a Pirate's heart. Convergence's Avatar
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    Quote Originally Posted by Prosperent View Post
    Just ran the numbers and generally speaking over 98% of commissions take place within 7 days of a click. (across all merchants)
    Agree.

    The general consensus always seems to be 1-2 days, and that's often quoted by long-time industry folks. But it does vary from niche to niche (say clothing vs shoes) and merchant to merchant...
    Salty kisses, Sandy toes, and a Pirate's heart...

  5. #4
    Member Prosperent's Avatar
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    Definitely does. More expensive items tend to take longer to research, some merchants take longer to convert, etc. We were getting killed back when we had the default 12 hour cookie with Nordstrom. Showed them the raw data. I was amazed at the number of sales we were losing because of that.

    I just hope more merchants don't pull an Amazon and go to a 1 day cookie. 7+ days I can normally deal with, but anything shorter hurts.

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  7. #5
    ...and a Pirate's heart. Convergence's Avatar
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    1 day cookie is becoming a scary trend. Still think it's a "coupon" issue...
    Salty kisses, Sandy toes, and a Pirate's heart...

  8. #6
    Member Prosperent's Avatar
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    I think it's a "coupon" excuse lol.

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  10. #7
    ABW Ambassador kse's Avatar
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    I saw AffiliateManager post here today with a merchant giving Commission Rate: 5% & a Cookie Duration: 1 Day, I did not look any further after I saw the 1 day cookie
    MERCHANTS: Start showing your coupons directly on your site, that way your shoppers will stop leaving your site looking for them!! If not then remove your Coupon Box!!


  11. #8
    Member Prosperent's Avatar
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    1 day cookie is useless, and insulting. If a merchant pulls that, we need to compile a list and start dropping the relationship in protest.

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  13. #9
    ...and a Pirate's heart. Convergence's Avatar
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    Quote Originally Posted by Prosperent View Post
    I think it's a "coupon" excuse lol.
    +! Far better choice...
    Salty kisses, Sandy toes, and a Pirate's heart...

  14. #10
    ...and a Pirate's heart. Convergence's Avatar
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    Quote Originally Posted by Prosperent View Post
    1 day cookie is useless, and insulting. If a merchant pulls that, we need to compile a list and start dropping the relationship in protest.
    It's rampant - pull a list...
    Salty kisses, Sandy toes, and a Pirate's heart...

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  16. #11
    Member Prosperent's Avatar
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    If only the networks made it that easy to do. The terms change so often that keeping track is nearly impossible (as you know i'm sure)

  17. #12
    Affiliate Manager bblythe's Avatar
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    Quote Originally Posted by Prosperent View Post
    We were getting killed back when we had the default 12 hour cookie with Nordstrom. Showed them the raw data. I was amazed at the number of sales we were losing because of that.
    I like that you SHOWED them the data, that level of communication is important. Sometimes human mistakes are made, or publishers get caught up by robots due to bad or simplified data. In the worst case scenario maybe an exception can be made. If they still won't work with you, or don't even want to talk to you... then drop them. God knows I have made a mistake or two an eagle eyed publisher has helped me correct -- odds are I will do it again.

    Everyone is here to make money, and it's hard to make money if you starve your best publishers.

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  19. #13
    OPM and Moderator Chuck Hamrick's Avatar
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    [QUOTE][1 day cookie is useless, and insulting. If a merchant pulls that, we need to compile a list and start dropping the relationship in protest.
    /QUOTE]
    What we need is a new forum on ABW titled: Merchants to avoid then members agree to blacklist them until they reverse themselves. If we get a consensus and enough affiliates to negatively effect their program we can get some changes. Otherwise it will piss off their SEO and brand managers for all the negative publicity they are getting.


  20. #14
    ABW Ambassador kse's Avatar
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    [QUOTE=Chuck Hamrick;1153737]
    [1 day cookie is useless, and insulting. If a merchant pulls that, we need to compile a list and start dropping the relationship in protest.
    /QUOTE]
    What we need is a new forum on ABW titled: Merchants to avoid then members agree to blacklist them until they reverse themselves. If we get a consensus and enough affiliates to negatively effect their program we can get some changes. Otherwise it will piss off their SEO and brand managers for all the negative publicity they are getting.
    +1

    That is a great idea and we could invite the AM/OPM/Merchant to the thread to discuss our issues.

    Now who to post first about????

    Maybe a Big Costume Merchant who show Ads on Every page and drops return days 4 weeks before Halloween??? May be a mercants who has a 1 day cookie and has EBates as an affiliate???

    Hum.................. Their are so many choices!!
    MERCHANTS: Start showing your coupons directly on your site, that way your shoppers will stop leaving your site looking for them!! If not then remove your Coupon Box!!

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  22. #15
    Moderator BurgerBoy's Avatar
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    What we need is a new forum on ABW titled: Merchants to avoid then members agree to blacklist them until they reverse themselves. If we get a consensus and enough affiliates to negatively effect their program we can get some changes. Otherwise it will piss off their SEO and brand managers for all the negative publicity they are getting.
    So, when are you going to set up the new forum?

    Vietnam Veteran 1966-1970 USASA
    ABW Forum Rules - Advertise At ABW

  23. #16
    notary sojac Herb ԿԬ's Avatar
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    Quote Originally Posted by Prosperent View Post
    I just hope more merchants don't pull an Amazon and go to a 1 day cookie. 7+ days I can normally deal with, but anything shorter hurts.
    and they did it from the beginning of time. later they got creative.

  24. #17
    OPM and Moderator Chuck Hamrick's Avatar
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    Traveling today should have it tomorrow. Planning to add it to the Unethical Merchant forum and title it Merchants To Avoid.


  25. #18
    Marketing Manager
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    21 days = 3 weeks so it's not that weird of a number.

    I've calculated my programs before and 95% of sales happen within 48 hours.

  26. #19
    OPM and Moderator Chuck Hamrick's Avatar
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    30 days is Standard in the industry and anything more is to show you are affiliate friendly!
    Last edited by Chuck Hamrick; May 22nd, 2013 at 11:50 PM.

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  28. #20
    ...and a Pirate's heart. Convergence's Avatar
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    Quote Originally Posted by Nathan Grimm View Post
    21 days = 3 weeks so it's not that weird of a number.
    Yes it is, LOL...
    Salty kisses, Sandy toes, and a Pirate's heart...

  29. #21
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    21 days is an uncommon cookie length and shorter than industry standard, yes but it's not 17, 22, or 34 days which aren't multiples of any standard unit of time longer than a day. Those seem more arbitrary than three weeks.

    For the record, my programs are set to 30 days except for one, which is an expensive product, that is set to 45. I'm also not defending shortening cookie lengths, a common issue for affiliates, just pointing out that 21 days is three weeks.
    Last edited by Nathan Grimm; May 22nd, 2013 at 11:48 AM. Reason: typo

  30. #22
    ABW Veteran Mr. Sal's Avatar
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    Quote Originally Posted by Nathan Grimm View Post
    I've calculated my programs before and 95% of sales happen within 48 hours.
    But, you have to remember that the number of days from click to sale sometimes depends on what the customer is looking for at the moment of the first click...

    I might be wrong but, I think that when it comes to some of these categories, the minimum cookie length set by a merchant can be a deal breaker for the affiliate...

    Computers and Electronics -
    Digital Products -
    Gift and Flowers -
    Health and Beauty -
    Home and Garden -
    Shoes and Clothing -
    Etc and Etc -

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  32. #23
    Marketing Manager
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    The 95% after 48 stat was for a beauty brand where most of their devices sell for $300 to $500 dollars. Yes, average time to purchase will vary by type of product and product price. I shared the stat to add another point of reference to this conversation.

  33. #24
    ABW Veteran Mr. Sal's Avatar
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    21 days
    but it's not 17, 22, or 34
    set to 45
    Why are you filling my head with new lottery numbers for tonight?



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