Q&A: Top Coupon Publisher – Vouchercloud Enters US Market - See more at: http://usblo
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You have launched Europe’s number one savings platform for providing the latest local and national discounts into the US market. Can you tell us a bit more about the program and the factors that drove this move?
We feel we can bring a fresh approach to the coupon market adhering to the strict IAB council guidelines. Due to the investment from Vodafone Group PLC we have invested significantly in both scalability and multi-language capabilities. This has enabled us to launch in more countries than any other voucher APP or website in the world, with more to come. Our launch in the US is our first outside of Europe. We were keen to dip our toe in this enormous market first, before further expanding into Canada in the upcoming months.
These are exciting times for the company and your industry. How do you see the program developing over the next couple of years?
In 2012 alone we generated over $45million in sales for our advertisers. We are looking forward to replicating this success in the US with vouchercloud.net while building relationships with new and exciting brands, OPM’s and affiliate managers. Furthermore, we will be investing heavily into SEM, PR and Partnerships to assist with our organic growth.
How important to your strategy is development and growth within the US market?
In the UK and Europe vouchercloud is a trusted brand with an excellent reputation, with that in mind, we are keen to capitalize on this trust and build strong relationships with US brands. We have a real passion for saving our users money and this passion is definitely reciprocated in the US; a really great match which should stand us in good stead for the future.
What are your aspirations for the performance channel? What types of advertisers do you plan to work most closely with?
We will continue to work with well-respected international brands alongside a few quirky, quintessentially British brands. We aim to deliver quality to both our advertisers and our users so integrity is incredibly important to us. Over time we will bring the APP to the US which will enable us to run in-store offers in addition to leveraging closed loop redemption technologies, which due to the progressive nature of the US payment market, will open doors.
Is there anything newsworthy that you’d like to highlight for the next 12 months?
Very soon, there will be a site refresh which will see a new mobile site launch complete with fresh branding, not to mention a coupon feed and other exciting features; all designed to improve the user journey and generally increase savings. We are also launching a new product in the UK with a view to rolling it out to other territories in the future so watch this space!
To learn more about vouchercloud, please contact our dedicated US account management team.