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June 21st, 2013, 02:59 PM #1Your program name in datafeeds - caution
So, each month I have a handful of merchants who change their program name in the portal. IMHO, this is something you should not do lightly. Here is why...
My website has picked a user friendly name for your program. When you change your merchant name in CJ, ShareASale, etc, I assume you are going through a re-branding exercise and I suspend your presence on my website until I get time to re-evaluate what is going on.
Why do I pick a friendly name instead of the default name? Well, because some merchants use a name like, "WidgetCoXXX - The best source for Widgets In The World"... Another issue in that one, don't use your affiliate portal name for marketing copy.
When we do HTML page layout, we want to control the flow of our elements while keeping a pleasant user experience. Merchant names that are too long need to be shortened while retaining readability.
Another issue, you may use "widget commerce" in your datafeed, but the landing page might be "blueskywidgets.com". In this case, your parent company brand isn't appropriate for datafeeds and I need to override it with something that make sense.
Now, what happens when a merchant changes their name? Their sales stop on my site, for about 2-3 weeks on average. I saw this with CPO Outlets for instance, which changed their name to "CPO Commerce" recently. My "rebranding" filter caught it and I turned them off for 3 weeks until I got around to processing all the merchants who rebranded over the last month.
I'd be curious if other affiliates have issues when merchants re-name their affiliate programs, use marketing copy in their program name, or have a parent company/destination website conflict.
June 21st, 2013, 03:16 PM #2
June 21st, 2013, 04:33 PM #3
June 21st, 2013, 04:38 PM #4
For text if the merchant goes by Example.com on their site, that's what we use. If they go by Example (no domain ext) then we go with that. In other words - how they brand themselves on their website is what we use...Salty kisses, Sandy toes, and a Pirate's heart...
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