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  1. #1
    ABW Ambassador isellstuff's Avatar
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    List Of AvantLink Merchants Missing Data
    I wrote a little computer program that parsed the datafeeds of 93 merchants on AvantLink and flagged their datafeed if it was missing unique product identifiers (UPC Code and/or Manufacturer + Manufacturer Id).

    Price comparison websites and other aggregators can not do much with your program if you do not have unique identifiers in your datafeed.

    Google Shopping has forced merchants to provide unique identifiers, so you should be able to propogate this data to your AvantLink datafeed. Your affiliate program WILL get more sales when unique product identifiers are included in your datafeed.

    These merchants have no unique product identifiers in their AvantLink datafeed:
    1800Pools
    Affordable Diabetes
    All Sport Protection
    Alpineer.com
    Alpinewarehouse.com
    AmericanFlyFishing.com
    Axl's Closet
    Berg's Ski and Snowboard
    BlackOvis.com
    Christy Sports
    City Sports
    Climb High
    Commuter Bike Store
    CycloCamping.com
    Equipe Sport
    evo
    Fontana Sports
    Footnotes Online
    Front Range Anglers
    Indie Bike
    iNet Video
    InlineSkates.com
    IPAINT.US
    Jans
    Jewelry Warehouse
    Journelle
    Marine Products
    Marty's Ski and Board Shop
    MotoSport.com
    Mount Everest
    Mountains Plus
    Muttropolis
    Outdoor DIVAS
    OverstockDeals
    Peter Glenn Ski & Sports
    PlumbingDepot
    PointofViewCameras.com
    Powdertools.com
    Ptarmigan Sports
    RamseyOutdoor.com
    Salt City Optics
    Soldier City
    SoloMotoParts.com
    SummitOnline.com
    Surf Fanatics
    TinyTrekker
    WaterOutfitters.com
    Wilderness Exchange Unlimited
    Wildfly.com

    These merchants are missing the Manufacturer + Manufacturer ID combo in their AvantLink datafeed:
    800-Ski-Shop.com
    Backcountry.com
    Bob's Bicycles
    Chicago Fly Fishing Outfitters
    Derailed
    Dogfunk.com
    GearHut.com
    Half-Moon Outfitters
    KL Sport
    MasseysOutfitters.com
    Mountain Gear
    Overallwarehouse.com
    RockCreek.com
    RockyMountainTrail.com
    Tailwaters Fly Fishing Co.
    theflipflopper.com
    TheRiversEdge.com
    WyomingFlyFishing.com

    These merchants are missing UPC Codes in their AvantLink datafeed:
    AlsSports.com
    Appalachian Outdoors
    Backwoods
    Bent Gate Mountaineering
    CampBound.com
    Denali
    Hobby People
    MadAthlete.com
    Poppy Sports
    Rack Attack LLP
    RiverBum
    Snowboards.com
    Soccer.com
    SolsticeSu?pply.com
    Surf Ride
    Warehouse Skateboards

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  3. #2
    OPM and Moderator Chuck Hamrick's Avatar
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    I don't see my AvantLink programs on the list, does that mean that they passed the muster?

    Wise Food Storage
    Tag2u
    Outfit Additions
    tasc Performance
    Guncasket*

  4. #3
    ABW Ambassador isellstuff's Avatar
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    sorry, no. I only ran a subset of the total feeds available. I guess avantlink could/should run a similar program on all datafeeds.

  5. #4
    OPM and Moderator Chuck Hamrick's Avatar
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    Then I better do an audit and make sure they are optimized.

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  7. #5
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    In 2008 Amazon attempted to force every product to have UPC (It's THAT important).

    If not, you should have ManufacturerID(Model#) and Manufacturer(Brand) - This is a requirement not an option!

    SKU is also required (Some merchants mistaken UPC for SKU and Model #.. oh god why are they in business).

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  9. #6
    Affiliate Manager Kishi's Avatar
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    Interesting stuff...I just saw the thread on AvantLink and then it took me here. I try to connect with our affiliates regarding our feed and have been trying to make sure our Jenson USA feed on AVLK is acceptable for affiliates. Thanks for bringing up this information on datafeed quality!

  10. #7
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    Thanks for placing attention to this Kishi. When affiliates have a tough time with feeds, all 3 parties lose out: affiliates, merchants and the affiliate network -- 1 suggestion for affiliate networks if it's not done already:

    Have the data feed system accept the exact google shopping feed - this makes it easier on merchants and so we affiliates will get more updated & reliable data (merchants don't have to go to another process for just avantlink, cj, etc.)

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  12. #8
    ABW Ambassador isellstuff's Avatar
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    Quote Originally Posted by majestique View Post
    Have the data feed system accept the exact google shopping feed - this makes it easier on merchants and so we affiliates will get more updated & reliable data (merchants don't have to go to another process for just avantlink, cj, etc.)
    AND, very important, map ALL the Google datafeed fields to fields in your own datafeed format, or just make the Google datafeed public as is.

    DO NOT, take the Google datafeed format and ignore fields that don't have a mapping to your existing, sparse, datafeed format.


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