Results 1 to 18 of 18
  1. #1
    Post What will make you read an email from your Advertiser?
    Hi guys,

    I'm now trying to optimize our newsletters. Right now the opening rate is pretty low: for the emails we send through Commission Junction it's about 8%.

    I try to make the emails as concise as possible, because I understand that each affiliate receives dozens of those weekly.

    We send two kinds of emails: with coupons (once in three months) and newsletters announcing a new promo (monthly).

    So, my questions is: what makes affiliates open an email? What would you like to find in there? What irritates you about the newsletters from advertisers?

    Any advice will be precious for me!

  2. #2
    Moderator
    Join Date
    April 6th, 2006
    Posts
    2,689
    each affiliate receives dozens of those weekly
    I wish.. it's more like 100+ daily!!

    For me, there has to be affiliate links IN the email, start & stop dates for promotions, and clear contact info at the bottom.


  3. #3
    Beachy Bill's Avatar
    Join Date
    November 20th, 2005
    Posts
    8,266
    Same as teezone - far more newsletters than dozens weekly. I don't do coupons or special promotions - so those are deleted at once.

    For me to open an email there has to be something compelling me to do so in the subject line.
    Examples:
    • "New line of products."
    • "Best sellers list for the summer season."
    • "Best converting banner with 10% CTR."
    • "Your sales will no longer be poached by couponers."
    Bill / Marketing Blog @ 12PM - Current project: Resurrecting my "baby" at South Baltimore..
    Cute Personal Checks and Business Checks
    If you are too busy to laugh you are too busy.

  4. Thanks From:

  5. #4
    Shimmy Shimmy Bang Bang shimmy's Avatar
    Join Date
    January 18th, 2005
    Posts
    352
    I read all the monthly newsletters. Like teezone I agree links must be in the email. I won't log in for links. sounds like you are already doing what I like. I just hate short term promotions emails and reminder emails about promotions I already posted. I'll start ignoring merchants emails if I know that merchant send multiple emails about the same promotions.

    Also, newsletters that are just 1 big image that don't let me copy and paste text get deleted immediately

  6. Thanks From:

  7. #5
    OPM and Moderator Chuck Hamrick's Avatar
    Join Date
    April 5th, 2005
    Location
    Park City Utah
    Posts
    16,646
    Agree, subject line is the first thing you need to resolve to increase your open rate. Try A/B testing. One newsletter a month and one coupon newsletter a quarter isn't enough to brand you in the mind of busy affiliates. You have to develop a reputation. And if you are focused on cramming everything in a "newsletter" rather than program updates i.e. new products, sales, coupons/deals, contests, then you are just throwing your efforts away. Less is more and frequency counts. I got so tired of the bs corporate branding newsletter with highly detailed HTML which just turned affiliates off. Be respectful of an affiliate time, concise, lots of white area, minimum verbiage and link that are coded in the newsletter.


  8. #6
    Member
    Join Date
    April 19th, 2013
    Location
    MI
    Posts
    154
    So, I got over 2500+ advertiser on my website, I don't open 99.9%. With all respect to my advertisers it is just waste of my time to read an email about coupon codes, when I am getting them directly on my website.

    Unless the advertiser want to provide something unique to my website (customized code or like my help optimize his ad, I wouldn't bother).

    If the title seems personal ( directed to me and not to every affiliate on that list ) I would go ahead and read it.

  9. #7
    ABW Ambassador Bob Lawrence's Avatar
    Join Date
    July 2nd, 2007
    Posts
    1,090
    We also dislike it when merchants emails are where there's a link to the network to get the ad/banners.
    Some of us rotate ads, vertical and horizontal banners, and button ads.
    For a merchant to throw out a flash ad on the day its happening, that would require us to disable all the other ads in that niche or else that ad may never even get displayed on the pages.
    We open most emails, but not all if we get the same email multiple times.
    Where's the Great Life of Affiliate Marketing Hiding?

  10. #8
    ...and a Pirate's heart. Convergence's Avatar
    Join Date
    June 24th, 2005
    Posts
    6,918
    What will make you read an email from your Advertiser?
    he opening rate is pretty low: for the emails we send through Commission Junction it's about 8%
    Is the email template using pixel tracking to verify if the email has been read? If so, more of your emails are probably being read.

    Example: We use Thunderbird as our email client - all emails are downloaded and can be read without showing remote hosted images. Including any tracking pixels.

    Just a thought...
    Salty kisses, Sandy toes, and a Pirate's heart...

  11. #9
    ABW Ambassador Vrindavan's Avatar
    Join Date
    February 25th, 2003
    Posts
    1,902
    From : Advertiser's brand name
    Subject : Advertiser's name, include content's keywords
    Content
    - mention the name of the affiliate network you use on top
    - Put all important content on top.
    - clear, concise, specific.
    - attach correct affiliate links or banners.

  12. Thanks From:

  13. #10
    Affiliate Manager
    Join Date
    August 30th, 2012
    Location
    Salt Lake City, UT
    Posts
    8
    Quote Originally Posted by Vrindavan View Post
    From : Advertiser's brand name
    Subject : Advertiser's name, include content's keywords
    Content
    - mention the name of the affiliate network you use on top
    - Put all important content on top.
    - clear, concise, specific.
    - attach correct affiliate links or banners.
    Great answer, I try to stay as close to this as possible in newsletters.
    Based on some of the first newsletters I sent I noticed that my open rate went up 7% just by including the Offer/Advertiser Name, Network and Content Keywords

  14. Thanks From:

  15. #11
    Tax Paying Member
    Join Date
    November 14th, 2005
    Location
    Chapel Hill, NC
    Posts
    2,119
    1....I read communications from merchants who I make money with.

    2...I do not do special promotions...usually....Not enough time in the day.
    You must climb this mountain. There is no elevator. ---- Don't stick your finger in the liquid nitrogen.
    Carolina China

  16. #12
    Member Prosperent's Avatar
    Join Date
    November 29th, 2009
    Location
    CO, USA
    Posts
    820
    I get hundreds if not thousands of e-mails a day from merchants. Unless it catches my eye right when it comes in, i'm probably not going to see it. I wish we had a way to only opt in to specific "types" of e-mails. I don't have time to read promotions, so for me I am only interested in terms changes and commission related messages. (I was recently on vacation for a week. 22,000 e-mails in that time)

  17. #13
    ABW Ambassador isellstuff's Avatar
    Join Date
    November 9th, 2005
    Location
    Virginia
    Posts
    1,659
    I too get 100's of e-mails a day. I read e-mails from merchants who make me a lot of money, sales contest e-mails, commission bump e-mails, and TOS change e-mails, assuming I can figure out the topic from the title. If an e-mail makes it into my Gmail priority inbox, I'm probably more likely to read it. I've got 33,123 unread e-mails in my inbox right now...

  18. #14
    ...and a Pirate's heart. Convergence's Avatar
    Join Date
    June 24th, 2005
    Posts
    6,918
    Quote Originally Posted by isellstuff View Post
    I've got 33,123 unread e-mails in my inbox right now...


    AL - 1,761
    GAN - 5,992
    LS - 5,986
    CJ - 20,918
    PJX - 4,013
    SAS - 8,852
    AW - 7,608

    And I go through them every day and scan the sender names and subject line. You get to know which merchants' emails are worthless and which are not...
    Salty kisses, Sandy toes, and a Pirate's heart...


  19. #15
    OPM and Moderator Chuck Hamrick's Avatar
    Join Date
    April 5th, 2005
    Location
    Park City Utah
    Posts
    16,646
    I wonder if we can develop the ABW nomenclature for merchant email subject lines that make sense.

    [Network] Merchant Name - Promotion - Expiration Date

    [Network] Merchant Name - Commission Change - Expiration Date

    etc.

  20. Thanks From:

  21. #16
    Affiliate Manager
    Join Date
    January 27th, 2014
    Location
    Phuket
    Posts
    4
    Thanks for the tips guys, I am about to start sending out e-newsletters to our affiliate partners. I've always tried my best to make sure the subject line is perfect, but its all about testing in most cases, unless of course you come here and simply ask them what they want .
    One great tip I have learned here is about placing the actual link in the email. Thanks guys, I was going to place links for the affiliate to login, but now I wont.

    Cheers

  22. #17
    OPM and Moderator Chuck Hamrick's Avatar
    Join Date
    April 5th, 2005
    Location
    Park City Utah
    Posts
    16,646
    robolist what network are you working with?

  23. #18
    Newbie
    Join Date
    January 28th, 2015
    Posts
    1
    Thanks for sharing .

  24. Newsletter Signup

+ Reply to Thread

Similar Threads

  1. No email contact info on Advertiser Details Page
    By Vrindavan in forum Commission Junction - CJ
    Replies: 4
    Last Post: May 4th, 2003, 06:59 PM
  2. New Advertiser - Topica Email Publisher
    By MarkMitford in forum Commission Junction - CJ
    Replies: 7
    Last Post: February 26th, 2003, 12:52 PM

Tags for this Thread

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •