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  1. #1
    notary sojac Herb ԿԬ's Avatar
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    January 18th, 2005
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    Exclamation When a cookie is worth less . . .
    " . . . we will also be passing data to Linkshare to indicate when a cookie is set during the checkout process. Our reporting has shown an increasing number of cookies being set at the very end of the checkout process where it's clear there is minimal influence on the customers buying decisions. In these instances, the referring affiliate will still be credited with the sale but at a reduced commission rate. "

    ---PersonalizationMall.com

  2. #2
    Member Prosperent's Avatar
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    November 29th, 2009
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    Sounds like a way to hit coupon sites.

  3. #3
    Beachy Bill's Avatar
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    November 20th, 2005
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    8,266
    Bad if you run a coupon site. Good if you run a content site. Unless they mean "only" the last referrer will be credited - and at the reduced commission level. Then the original referrer loses out entirely. Not good.
    Bill / Marketing Blog @ 12PM - Current project: Resurrecting my "baby" at South Baltimore..
    Cute Personal Checks and Business Checks
    If you are too busy to laugh you are too busy.

  4. #4
    ABW Ambassador Bob Lawrence's Avatar
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    July 2nd, 2007
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    1,090
    That's the way I read it also Bill, the first affiliate looses out entirely. And the last affiliate at / during check out gets a reduced %.
    Where's the Great Life of Affiliate Marketing Hiding?

  5. #5
    ABW Ambassador
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    January 4th, 2006
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    USA
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    2,477
    This makes no sense.

    If they are targeting coupon sites, after "reducing" the last referrer's commission, should somebody get the remaining commission?

    There is no reason for them to reduce every commission from "cookies being set at the very end of the checkout process".

    Very confusing wording.

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