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  1. #1
    OPM and Moderator Chuck Hamrick's Avatar
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    April 5th, 2005
    Park City Utah
    No Growth for CJ As ValueClick Takes A Pounding
    Interesting comments that no growth from acquisition of GAN merchants.
    Commission Junction’s parent company, ValueClick lost almost 20% of its value this week after announcing poor Q2 results. The only bright spot seemed to be their retargeting , with expectations of new revenues from the dismantling of Google Affiliate network being totally downplayed.
    Translation: we don’t expect CJ to be able to make any money out of GAN’s old clients, and our display business is being eaten up by programmatic buying on demand-side platforms. So we are now all about retargeting via Dotomi.
    Interesting that Rakuten/LinkShare purchased MediaForge last year for retargeting.

    Full article here:

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