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  1. #1
    OPM and Moderator Chuck Hamrick's Avatar
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    April 5th, 2005
    Park City Utah
    No Growth for CJ As ValueClick Takes A Pounding
    Good article on Mthink: No Growth for CJ As ValueClick Takes A Pounding - mThink

    “Analysts were a tad obsessed with Google Affiliate Network revenue. Giuliani, the CEO, let out a clue to the potential of these affiliate advertisers by saying they didn’t get the service level at Google that they do at ValueClick’s own Commission Junction. Hence, the pricing potential of the $30 million Google Affiliate Network business that ValueClick inherited is weak. It may be time to start thinking GAN revenue is inconsequential for the overall growth of ValueClick.”
    You can't just flip a switch and transfer programs to another network and expect instant affiliate sales. Its hard damned work to more links even for datafeed affiliates. I generally expect a 90 day ramp-up period when launching a new program and didn't this all take place more in Q2 so wouldn't reflect new sales until at least Q3?

  2. #2
    Beachy Bill's Avatar
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    November 20th, 2005
    Some of those merchants, for whatever reason, may be "forgotten" by affiliates altogether.
    Last edited by Bill; August 16th, 2013 at 04:48 PM. Reason: Changed thoughts...
    Bill / Marketing Blog @ 12PM - Current project: Resurrecting my "baby" at South Baltimore..
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