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  1. #1
    What's the word? Rhia7's Avatar
    Join Date
    January 13th, 2006
    Arrow Why did the traffic die after a website relauch?
    Here's a good article from Search Engine Watch
    The redesign and relaunch of a site can give you great hopes
    that this time everything will be a major success but:
    On the other hand, if done improperly, a relaunch or site update can have disastrous consequences. For those who anxiously await the increased traffic and conversions from the updated site, there are those who are often greeted with tanking traffic post-launch.

    4 Ways to Find Out Why Your Website Traffic Died After a Relaunch - Search Engine Watch (#SEW)
    This article gives step-by-step analysis on the problems of your post launch
    with suggestions for resolutions to problematic issues
    4 Ways to Find Out Why Your Website Traffic Died After a Relaunch - Search Engine Watch (#SEW)
    ~Rhia7 -- Remember the 7
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  3. #2
    Affiliate Manager chris9771's Avatar
    Join Date
    February 27th, 2012
    Chicago Suburbs
    Great timing! I was just going over this with a merchant who relaunched and didnt see the traffic bump they thought would follow..

  4. #3
    OPM and Moderator Chuck Hamrick's Avatar
    Join Date
    April 5th, 2005
    Park City Utah
    My merchant Wise Food Storage went through a site uplift and hosting update. Then they moved in the last week to Rackspace as Lunar Pages couldn't handle the traffic from a large TV ad campaign.

    As this was done correctly we have had tremendous increase in conversion resulting in high cart values. I am a fan of working with the right developer versus the cheapest and not "reinventing the wheel" i.e. doing things in incremental steps rather than broad brush strokes.

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