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August 19th, 2013, 10:15 AM #1Why did the traffic die after a website relauch?
Here's a good article from Search Engine Watch
The redesign and relaunch of a site can give you great hopes
that this time everything will be a major success but:
On the other hand, if done improperly, a relaunch or site update can have disastrous consequences. For those who anxiously await the increased traffic and conversions from the updated site, there are those who are often greeted with tanking traffic post-launch.
4 Ways to Find Out Why Your Website Traffic Died After a Relaunch - Search Engine Watch (#SEW)
with suggestions for resolutions to problematic issues
4 Ways to Find Out Why Your Website Traffic Died After a Relaunch - Search Engine Watch (#SEW)~Rhia7 -- Remember the 7
August 23rd, 2013, 12:09 PM #2
Great timing! I was just going over this with a merchant who relaunched and didnt see the traffic bump they thought would follow..
August 23rd, 2013, 12:36 PM #3
My merchant Wise Food Storage went through a site uplift and hosting update. Then they moved in the last week to Rackspace as Lunar Pages couldn't handle the traffic from a large TV ad campaign.
As this was done correctly we have had tremendous increase in conversion resulting in high cart values. I am a fan of working with the right developer versus the cheapest and not "reinventing the wheel" i.e. doing things in incremental steps rather than broad brush strokes.
By omairsoft in forum Building Traffic, Newsletters & AdvertisingReplies: 3Last Post: August 20th, 2003, 09:25 AM