Results 1 to 18 of 18
  1. #1
    Member
    Join Date
    January 15th, 2013
    Posts
    40
    Paying for advertising
    I am wondering if people here pay to market their websites? What ways do you market your website and how much is your cost per click?

    On a website from an adwords partner I got this snippet.

    The average CTR of a Facebook ad is around 0.05%. The average CTR of a Google display ad is around 0.4% — almost 10 times higher. Search ads have even higher CTR, around 2%. There are any number of reasons why Facebook’s ad CTR might be comparatively low:

    Facebook’s ad formats are more restrictive and less engaging than Google’s.
    Facebook ads are more obviously ads, whereas Google ads blend in more seamlessly with the organic results.
    People are not in shopping mode when using Facebook.
    Last edited by Chuck Hamrick; September 4th, 2013 at 01:24 PM.

  2. #2
    Newbie
    Join Date
    September 3rd, 2013
    Location
    Germany
    Posts
    4
    Hey Oracle!

    I do some paid ads to promote my offers or landing pages! I do mostly Solo Ads and Facebook PPC!

    The numbers that you've provided are not always that bad. The art of succeeding in both facebook PPC and Search Engine PPC (besides Google, there is also Bing or Yahoo! which are sometimes more effective!), is to really target the ad. Most marketers don't consider to get their offers in front of the right audience instead of "in front of everybody".

    As far as my experiences, I can suggest you to really laser target your market. I do it simply asking myself "for which people is my offer the best solution?". Then you can target those people by selecting the right interests. And after all, your FB CTR should be much higher, no matter what your offer is! There are always people interested in your offer, no matter WHAT you are offering

    Hope, this will be helpful for you!

    Dom

  3. #3
    OPM and Moderator Chuck Hamrick's Avatar
    Join Date
    April 5th, 2005
    Location
    Park City Utah
    Posts
    16,646
    how much is your cost per click?
    Totally dependent on the keywords and how competitive they are. Then the cost is different between Google, Bing or Yahoo. You can get away with $0.10 on some terms but more like $1-2 for trademarked terms and even $10 for insurance terms.

  4. #4
    ...and a Pirate's heart. Convergence's Avatar
    Join Date
    June 24th, 2005
    Posts
    6,918
    Also, a well written ad leading to an optimized landing page will cost you less than a poorly written ad and/or a poorly optimized landing page...
    Salty kisses, Sandy toes, and a Pirate's heart...

  5. Thanks From:

  6. #5
    Ad Network Rep royalrevenue's Avatar
    Join Date
    September 26th, 2013
    Location
    India
    Posts
    11
    I feel it all depend on Keyword you choose,
    High paying niches Like EDU, INSURANCE, Health , Home improvement may cost you extra bucks than Dating, Free giveaways and email submit.

  7. #6
    Newbie
    Join Date
    September 28th, 2013
    Location
    Las Vegas Nevada
    Posts
    19
    The Affiliate Program I work for has their own paid advertising available. I've tried it a few times and it works pretty good. Probably because they are targeting a specific market and not just anyone.

  8. #7
    OPM and Moderator Chuck Hamrick's Avatar
    Join Date
    April 5th, 2005
    Location
    Park City Utah
    Posts
    16,646
    The Affiliate Program I work for has their own paid advertising available.
    So affiliates pay the merchant to advertise their sites?

  9. #8
    Newbie
    Join Date
    September 28th, 2013
    Location
    Las Vegas Nevada
    Posts
    19
    If I understand you correctly yes. Affiliates pay a business to advertise their site where they sell products.

  10. #9
    OPM and Moderator Chuck Hamrick's Avatar
    Join Date
    April 5th, 2005
    Location
    Park City Utah
    Posts
    16,646
    You specifically said:
    The Affiliate Program I work for has their own paid advertising available.
    The question is, your company sells advertising to affiliates?

  11. #10
    Newbie
    Join Date
    September 28th, 2013
    Location
    Las Vegas Nevada
    Posts
    19
    Yes it's an option every affiliate has but it's not necessary to buy it. Some people are just bad at marketing or what to improve their commissions as fast as possible.

  12. #11
    OPM and Moderator Chuck Hamrick's Avatar
    Join Date
    April 5th, 2005
    Location
    Park City Utah
    Posts
    16,646
    Interesting concept. In our part of online marketing which call affiliate marketing, affiliates do their own advertising. Some via paid search, email marketing, social but many use organic ranking.

  13. Thanks From:

  14. #12
    Newbie
    Join Date
    September 28th, 2013
    Location
    Las Vegas Nevada
    Posts
    19
    Yes I also do my own marketing, both free and paid.

  15. #13
    Newbie Allen Payne's Avatar
    Join Date
    July 3rd, 2013
    Location
    Romania
    Posts
    11
    I use Bingads, Solo Ads and media buying mostly. You can get great results with these if you know what you're doing. Keep in mind that paid traffic can burn your wallet pretty fast. So start small and increase your budget when you start seeing results.

  16. #14
    Newbie
    Join Date
    October 27th, 2013
    Location
    Houston
    Posts
    3
    I have paid for advertising when short on time but
    I prefer to do it myself. I have sufficient downtime
    during the day to do my own promotion. I have done
    Solo Ads and received very good results and also
    picked up a few leads from running newspaper ads.

    If you have the budget, I know a few people who have
    received great results with CPC Broker. You just send
    them the link to your capture page and they will write
    the ad for you and advertise on google, msn, yahoo,
    and bing.

    Even though they will provide you with a decent amount
    of traffic, it's up to you to provide an awesome follow up
    series that will convert these leads into sales. Otherwise,
    you are wasting your money on any type of paid
    advertising.

  17. #15
    Newbie
    Join Date
    November 1st, 2007
    Location
    Honolulu
    Posts
    15
    A couple of things I learned about Facebook ads while promoting my ebook.

    Facebook ads target profiles
    One successful Facebook advertiser was kind enough to share make your landing page a Facebook page so people are more comfortable, then you can move them to your squeeze page.

    Rick
    Last edited by Chuck Hamrick; November 14th, 2013 at 05:17 PM. Reason: removed "on advertising"

  18. #16
    Newbie mediahub's Avatar
    Join Date
    November 22nd, 2013
    Location
    Montreal
    Posts
    20
    I usually like to buy some cheap traffic from sites that are usually banned from adsense due to user generated content like photo sharing sites or free online gif makers.

    This allows me to test the metrics of the page and fine tune the small elements that take volume to stick out.

    Once I have some confidence in my offer, i'll start going after more competitive sources.

    Hope that helps.

  19. #17
    Newbie
    Join Date
    November 18th, 2013
    Posts
    3
    It all depends on the keywords. Different search engines have different price settings for ads.

  20. #18
    Newbie RemoteProgrammer's Avatar
    Join Date
    December 4th, 2013
    Location
    India
    Posts
    12
    In India the standard price is INR 10 but it is CPM (not CPC) by the advertising media. I only let Google to pay for click on my ad-websites. And their CPC is many times (10 or more) higher than chitika and other advert companies. Again for the same website, CPC becomes 10 times higher when the audience is in US.

    CTR is likely to change with the level of content relevance, creative quality and the type of the product. CTR at content ads are much lesser than in Google search ads.

  21. Thanks From:

  22. Newsletter Signup

+ Reply to Thread

Similar Threads

  1. RI Tax Agency Interpretation: Advertising isn't Advertising
    By markwelch in forum Rhode Island Affiliate Tax
    Replies: 8
    Last Post: July 24th, 2009, 09:19 AM
  2. Linkshare not paying
    By KenBE in forum Rakuten LinkShare - LS
    Replies: 1
    Last Post: September 5th, 2006, 12:54 PM
  3. Scientific Advertising and My Life in Advertising
    By webmarm in forum Midnight Cafe'
    Replies: 4
    Last Post: June 7th, 2002, 12:49 PM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •