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Thread: GHC Signs Sears PartsDirect

  1. #1
    OPM/Moderator Hectic GHC's Avatar
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    Talking GHC Signs Sears PartsDirect
    Yep, I said Sears. Read the announcement on the Marketing Gorilla Blog.

    Greg Hoffman Consulting has signed on to manage the affiliate programs for Sears PartsDirect on Commission Junction and Affiliate Window. My first task for the last couple weeks was to remove an embarrassing number of toolbar affiliates. This shark bite out of the program will hurt for a little while but the backfilling plan has already begun. A little bactine and some content sites will make it much better.

    Before you start, you know who you are, the datafeed is a work in progress. They have 7 million products and the original equipment manufacturers don't always provide images. So the plan is to update the datafeed monthly, to make sure any price changes are fixed and to whittle the feed down to a manageable task so everyone is happy on the affiliate side.

    I will be working on new terms and new banners. The default commission is 4%. If you have a plan and talk to me, don't expect to be paid just 4%.

    Join the program on Commission Junction or Affiliate Window.
    Greg Hoffman
    Affiliate Marketing Advocate of the Year 2016; Best OPM/Agency - 2014; Best OPM/Agency, Five Years in a Row - ABestWeb.
    Visit Greg Hoffman Consulting

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  3. #2
    OPM and Moderator Chuck Hamrick's Avatar
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    Big win Greg, congrats.

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  5. #3
    ...and a Pirate's heart. Convergence's Avatar
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    Salty kisses, Sandy toes, and a Pirate's heart...

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  7. #4
    Beachy Bill's Avatar
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    Very nice, Greg.
    Congratulations...to both parties.
    Bill / Marketing Blog @ 12PM - Current project: Resurrecting my "baby" at South Baltimore..
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  8. #5
    Affiliate Manager bblythe's Avatar
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    7 Million part skus? Holy cow, I do not envy their merchandisers.

  9. #6
    Affiliate Network Rep JCrooks - AffiliateWindow's Avatar
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    Glad to be working with you on this great merchant!
    Jeannine Crooks - Always happy to share what I know! - Voted Best Network Rep 2013 & 2014
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  10. #7
    OPM/Moderator Hectic GHC's Avatar
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    Newsletters went out explaining all deals and coupons. Let me know if you have questions.
    Greg Hoffman
    Affiliate Marketing Advocate of the Year 2016; Best OPM/Agency - 2014; Best OPM/Agency, Five Years in a Row - ABestWeb.
    Visit Greg Hoffman Consulting

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  12. #8
    ...and a Pirate's heart. Convergence's Avatar
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    Self-Purchases
    Hi Greg,

    Any problems with "self-purchases"? Need an element for my stove. If not, another affiliate can PM me a link to purchase.

    Good reason to finally set-up your merchant, as well - lol...
    Salty kisses, Sandy toes, and a Pirate's heart...

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  14. #9
    OPM/Moderator Hectic GHC's Avatar
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    Quote Originally Posted by Convergence View Post
    Hi Greg,

    Any problems with "self-purchases"? Need an element for my stove. If not, another affiliate can PM me a link to purchase.

    Good reason to finally set-up your merchant, as well - lol...
    Of course not, buy away. Use your links. I'm not Amazon.
    Greg Hoffman
    Affiliate Marketing Advocate of the Year 2016; Best OPM/Agency - 2014; Best OPM/Agency, Five Years in a Row - ABestWeb.
    Visit Greg Hoffman Consulting

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  16. #10
    ...and a Pirate's heart. Convergence's Avatar
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    Thank you!
    Salty kisses, Sandy toes, and a Pirate's heart...

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  18. #11
    Beachy Bill's Avatar
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    Cool - I need a water filter for our fridge and...

    More seriously - I don't know how I missed this (because I did post above) but I had not yet applied. So I just corrected that oversight.
    Bill / Marketing Blog @ 12PM - Current project: Resurrecting my "baby" at South Baltimore..
    Cute Personal Checks and Business Checks
    If you are too busy to laugh you are too busy.

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  20. #12
    OPM/Moderator Hectic GHC's Avatar
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    Quote Originally Posted by Bill View Post
    Cool - I need a water filter for our fridge and...

    More seriously - I don't know how I missed this (because I did post above) but I had not yet applied. So I just corrected that oversight.
    Greg Hoffman
    Affiliate Marketing Advocate of the Year 2016; Best OPM/Agency - 2014; Best OPM/Agency, Five Years in a Row - ABestWeb.
    Visit Greg Hoffman Consulting

  21. #13
    notary sojac Herb ԿԬ's Avatar
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    popshops, GoldenCAN, lots categories in the feed . . . my usual list.

  22. #14
    OPM/Moderator Hectic GHC's Avatar
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    We are on Popshops. I'm supposed to talk to Asif about Goldencan sometime this month. The datafeed is a hot mess. It is what it is for now.
    Greg Hoffman
    Affiliate Marketing Advocate of the Year 2016; Best OPM/Agency - 2014; Best OPM/Agency, Five Years in a Row - ABestWeb.
    Visit Greg Hoffman Consulting

  23. #15
    Beachy Bill's Avatar
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    Quote Originally Posted by akagorilla View Post
    We are on Popshops. I'm supposed to talk to Asif about Goldencan sometime this month. The datafeed is a hot mess. It is what it is for now.
    Even a "hot mess" feed can be quite useful in GoldenCAN and PopShops by building search-based display pages.
    Bill / Marketing Blog @ 12PM - Current project: Resurrecting my "baby" at South Baltimore..
    Cute Personal Checks and Business Checks
    If you are too busy to laugh you are too busy.

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  25. #16
    ...and a Pirate's heart. Convergence's Avatar
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    Mum on the feed, lol...

    Would be nice to have a redirect link. We'd like to be able to dynamically insert a product's model number from products on our site into the search URL:

    http://www.searspartsdirect.com/partsdirect/part-model/<model>

    Course category banners 160x600 & 728x90 would be most helpful, IE:



    Throw in Vacuums/Floor Care for extra smiles...
    Attached Images Attached Images
    Salty kisses, Sandy toes, and a Pirate's heart...

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  27. #17
    OPM/Moderator Hectic GHC's Avatar
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    sigh
    Greg Hoffman
    Affiliate Marketing Advocate of the Year 2016; Best OPM/Agency - 2014; Best OPM/Agency, Five Years in a Row - ABestWeb.
    Visit Greg Hoffman Consulting

  28. #18
    ...and a Pirate's heart. Convergence's Avatar
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    Rofl...
    Salty kisses, Sandy toes, and a Pirate's heart...

  29. #19
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    Hi Greg, congrats on your new program!

    I see there are Sears, Kmart, MyGofer, Crasftman...listed at the top of the Sears PartsDirect site. Do we get commission for the sales from customers who go from Sears PartsDirect to those sites?

  30. #20
    OPM/Moderator Hectic GHC's Avatar
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    Quote Originally Posted by mayfly View Post
    Hi Greg, congrats on your new program!

    I see there are Sears, Kmart, MyGofer, Crasftman...listed at the top of the Sears PartsDirect site. Do we get commission for the sales from customers who go from Sears PartsDirect to those sites?
    No, only PartsDirect.
    Greg Hoffman
    Affiliate Marketing Advocate of the Year 2016; Best OPM/Agency - 2014; Best OPM/Agency, Five Years in a Row - ABestWeb.
    Visit Greg Hoffman Consulting

  31. #21
    OPM/Moderator Hectic GHC's Avatar
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    Working on new terms. Trying to get a longer cookie. Keep your fingers crossed.
    Greg Hoffman
    Affiliate Marketing Advocate of the Year 2016; Best OPM/Agency - 2014; Best OPM/Agency, Five Years in a Row - ABestWeb.
    Visit Greg Hoffman Consulting

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  33. #22
    notary sojac Herb ԿԬ's Avatar
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    Lightbulb
    still hoping for coverage in GoldenCAN, even if only 3 out of 4 clicks.

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  35. #23
    OPM/Moderator Hectic GHC's Avatar
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    Quote Originally Posted by Herb ԿԬ View Post
    still hoping for coverage in GoldenCAN, even if only 3 out of 4 clicks.
    Just sent another message to Asif.
    Greg Hoffman
    Affiliate Marketing Advocate of the Year 2016; Best OPM/Agency - 2014; Best OPM/Agency, Five Years in a Row - ABestWeb.
    Visit Greg Hoffman Consulting

  36. #24
    OPM/Moderator Hectic GHC's Avatar
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    Quote Originally Posted by Herb ԿԬ View Post
    still hoping for coverage in GoldenCAN, even if only 3 out of 4 clicks.
    I'm thinking its not going to work. They aren't responding and I'm not willing to pay with the small returns I'm seeing anywhere else.
    Greg Hoffman
    Affiliate Marketing Advocate of the Year 2016; Best OPM/Agency - 2014; Best OPM/Agency, Five Years in a Row - ABestWeb.
    Visit Greg Hoffman Consulting

  37. #25
    notary sojac Herb ԿԬ's Avatar
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    Quote Originally Posted by akagorilla View Post
    I'm thinking its not going to work. They aren't responding and I'm not willing to pay with the small returns I'm seeing anywhere else.
    I thought the 4th click model was free to merchants. Anyway, the sitemap program I'm using now could handle it.

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