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  1. #1
    Newbie
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    September 23rd, 2013
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    what kind of websites would tend to join affiliate program?
    i have joined shareasale for two months, but i find it is very hard to find my affiliates. it seems that most of the website are not interested in joining affiliate program. In your experience, what kind of websites would tend to join affiliate program? blog? some others?

  2. #2
    OPM and Moderator Chuck Hamrick's Avatar
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    April 5th, 2005
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    In the US affiliates are the websites that join an affiliate program. The advertiser who creates an affiliate program is a merchant. Are you an affiliate or a merchant as I can't make sense of what you are asking?

  3. #3
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    September 23rd, 2013
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    i am the merchant

  4. #4
    OPM and Moderator Chuck Hamrick's Avatar
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    Shareasale does not recruit for you nor can you contact affiliates in the network unless they have joined your program. You need to advertise your program and ABestWeb is the best place to start. What have you done to advertise your program?

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  6. #5
    Newbie
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    September 23rd, 2013
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    Quote Originally Posted by Chuck Hamrick View Post
    Shareasale does not recruit for you nor can you contact affiliates in the network unless they have joined your program. You need to advertise your program and ABestWeb is the best place to start. What have you done to advertise your program?
    No, we just send email to some one that we think they might be interested in my program. what kind of website would be more interested in my affiliate program?

  7. #6
    OPM and Moderator Chuck Hamrick's Avatar
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    what kind of website would be more interested in my affiliate program?
    Have no idea, sounds like you need to hire someone who knows how to recruit.

  8. #7
    Outsourced Program Manager e-Gazer's Avatar
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    Hi Leon,

    Your question is a common one and Chuck's pointing you in the right direction as a good starting point, keeping in mind that investing in an affiliate channel to help generate new traffic/sales for your online business should be a long term investment - not a short term instant lift type of deal.

    Just as with building a new b2c business channel, you first have to invest the time into PR/advertising/marketing/awareness of your programs' existence if you are to reach, attract and motivate the right people to tune into your message ("we're great, this is why, join our program!") and then motivate them to action (get your links up, promote you in high traffic, visible locations to relevant traffic, etc.). The conversion is your job mainly as the merchant.

    It can be frustrating for new merchants to see no activity in a new program for the first few months. Just keep in mind building a new business channel/traffic stream takes time. I always say, it's not magic, it's marketing. BUT when it all comes together and you have built enough momentum... watching those increased sales roll in and working with great partners can be like magic.

    Like Chuck, I recommend you consult with professional Affiliate Management companies who can help you formulate a strategy, guide you and possibly manage the program on your behalf including recruitment and management of those relationships. Growthspurt Media is one, and ABW has a whole list as well.

    Best of luck to you!

  9. #8
    Affiliate Manager Kush@VMInnovations's Avatar
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    March 2nd, 2011
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    Lincoln, NE, Unites States
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    Quote Originally Posted by Leon View Post
    No, we just send email to some one that we think they might be interested in my program. what kind of website would be more interested in my affiliate program?
    That depends on what you sell.

    Here is an infographic I put together about the types of affiliate sites for Affiliate Management Days that might be helpful:



    Note the size of the circles are rough ball park estimates of relative # of affiliates in each category.

  10. #9
    OPM and Moderator Chuck Hamrick's Avatar
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    Excellent Kush! Define CSE. Datafeed affiliates are hard to fit into this uniquely. My guess is they fit between content sites and shopping malls. Anyone?

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