The internationalization and expansion of UK retail brands has been one of the key digital trends in 2013. At global performance network, Affiliate Window, we recently received an interesting research piece highlighting the growth of UK brands within international territories. This has stemmed from UK retailers capitalizing on the dual momentum of the country’s sophisticated e-commerce infrastructure and a seemingly insatiable appetite for British goods. A number of fashion brands have been successful in entering new territories and in the past year we have seen an influx of these into the US.

Read the full case study on our blog.