This month, Cindy started adding content to our newsletters letting affiliates know that they need to be FTC compliant with reviews. We've been very diligent with the Flirty Aprons reviews for the last 4 years but now that we have expanded to multiple client reviews including wine clubs, music boxes, gift baskets and more, we are making a big push.
It was all in response to a Revenews post by Tricia Meyer. Are Affiliate Managers and OPMs Responsible for Disclosure?
My terms of service will be changing soon in all my programs. Watch for those updates. It's up to us to educate the bloggers and reviewers out there to do it the right way.