Id like to relate a story, that was actually part of the inspiration to write about*split-testing affiliate pages*a few days ago. One of the previous merchants programs I was managing was doing pretty well as far as sales. We had solid growth across the program with productive value-adding affiliates. One of those affiliates however, one who I had a prior relationship with, felt that we could be doing better. Hed observed that the traffic he was sending us should probably be converting at a higher level. It WAS converting, but he was expecting a >5% conversion rate, since the traffic Read More...

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