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  1. #1
    ABW Ambassador isellstuff's Avatar
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    Katom.com - Bad Attribution Model
    Just a heads up, Katom.com uses a "first click" attribution model that spans all of their marketing efforts. They will only give credit for sales that are the first click. So, if they are running their own PPC, Google Shopping, Nextag, Shopzilla, etc and you are down stream from that click, you are SOL.

    That brings up another topic... I don't think the CJ EPC takes reversals into account? Could anyone verify this is true? My Katom.com EPC is horrendously bad due a 60-75% reversal rate but their EPC in the CJ UI looks great.

    Anyway, just a heads up, check your reversals and make sure you aren't getting screwed.

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  3. #2
    OPM and Moderator Chuck Hamrick's Avatar
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    Got it from a good source that this is going to change. Speak with the OPM running the program and ask them to update this thread.

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  5. #3
    ...and a Pirate's heart. Convergence's Avatar
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    Hope they change their program. KaTom is a good, solid player in the industry...
    Salty kisses, Sandy toes, and a Pirate's heart...

  6. #4
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    Are there more merchants in CJ who use such model?
    is there a way to find this out on my own, on my joined merchants?

  7. #5
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    Quote Originally Posted by paulwall View Post
    Are there more merchants in CJ who use such model?
    is there a way to find this out on my own, on my joined merchants?

    i think teamexpress,baseballexpress uses this first clikc model

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