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It is widely anticipated this year will be a mobile Christmas. In fact, John Lewis has predicted that mobile traffic will overtake desktop for the first time on Christmas Day. Our own mobile stats also indicate mobile activity is ramping up. Assessing millions of clicks and sales from affiliate programs of some of the largest retailers in the UK and US, we have seen the share of tablet and handset traffic hit 35% at weekends, with an increasing share of that through smartphones. With one in every six clicks originating from a mobile handset, can you afford not to be mobile ready this Christmas?

-On Sunday November 17th 35% of traffic came through a mobile device. The iPhone and iPad were neck and neck with 13.4% each.

-With Cyber Monday (December 2nd) fast approaching, mobile will play an increasingly important role in the peak shopping period. We expect a significant increase on last year’s 6% share of sales through mobile handsets.

-Additional mobile spikes are widely anticipated. Traditionally mobile traffic jumps over the weekend peaking last year on Christmas Day and Boxing Day.

-With sales starting earlier than ever, the connected mobile consumer is a captive audience over the holidays.

-Mobile optimized sites have increased conversion rates significantly through handsets while also driving up average order values.

-Average order values through mobile handsets stood at $81 last December with consumers predicted to spend even more this year.

-Affiliate Window is the network with the highest proportion of mobile tracked – standing at 95%.

-With the most comprehensive suite of mobile reporting tools available of any network, Affiliate Window makes it easy to monitor your performance by device – from volumes of traffic to conversion rate and EPC by device.

-Who is currently performing through mobile devices? Our top 10 retailers across mobile devices by percentage of sales are:

Handset+Tablet
TicketSizzle
KGB Deals
TicketsNow.com
Lonely Planet
Legoland Discovery Centers
British Airways
Ticketmaster
Apple Vacations
Ticketmaster
CafePress

Handset
TicketSizzle
KGB Deals
TicketsNow.com
Goldstar
Legoland Discovery Centers
Ticketmaster
CafePress
Ticketmaster
TicketsNow.com
SEA LIFE

Tablet
TicketSizzle
British Airways
Lonely Planet
TicketSizzle
Apple Vacations
KGB Deals
ProBikeKit
NastyGal
TicketsNow.com
Ticketmaster

For press enquiries, please contact:
Affiliate Window PR Department
PR@affiliatewindow.com